[UPLIVE Company] Creative Manager

UPLIVE is a high-growth global publisher seeking a Creative Strategist Lead to oversee creative strategy: project management, research, and driving creative testing plan for our Games & Apps portfolio. You’ll turn insights, market data, and trends into winning creative plans and production-ready concepts for the Creative Production team.

WHAT YOU WILL DO: Creative Strategy

Own creative direction for assigned Games/Apps.

Define creative plan, audience angles, concept pillars, and testing roadmap.

Turn product USP, audience psychology, market trends, and competitor learning into clear creative bets

Market Research & Creative Analysis

Lead playtest, competitor research, trend scanning, and GEO/audience learning. Turn market signals into production-ready creative directions.

Analyze creative performance, diagnose root causes and propose action plans

Leading research, planning cadences and translating insights into creative actions.

Production Planning

Plan creative production across video, playable, banner, ASO, and other ad formats.

Manage roadmap, capacity, priority, timeline, and quality standard.

Ensure every creative has a clear hypothesis, audience intent, and performance logic.

Team Management

Manage and coach Creative Strategists..

Define role expectations, quality standards, and performance KPIs.

Build team rituals: creative review, trend sharing, playtest, win/fail review, retro.

Raise ownership, learning speed, and creative quality consistency.

Align creative strategy with UA goals, product context, and production capacity.

QUALIFICATIONS: 4+ years in Creative Strategy, UA Creative, Creative Production, Product Marketing, or mobile games/apps.

Passion for mobile gaming / hypercasual / hybrid casual / music game.

Strong understanding of performance creative metrics: CTR, CVR, IPM, CPI, ROAS, retention, win rate.

Strong creative sense: hook, gameplay, audience psychology, visual clarity, channel fit.

Strong research skill across competitors, trends, GEOs, audience behavior, and ad channels.

Experience working with UA, Product, Designers, Motion Artists, Artists, and Playable Developers is a plus.

Fluent English in written and verbal communication, with the ability to align stakeholders and influence decisions.

Comfortable using AI tools to improve speed, quality, and learning.

DEVICE QUALIFICATION

PC or Macbook provided by the company.

WHAT WE OFFER: Competitive salary, 100% salary during probation

Performance bonus with 30% of company profit shared with no cap

Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check

Minimum 12 days paid annual leave + 10 days paid sick leave.

12 days working from home per year

Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development

Free daily lunch with 10+ menu options.

Free daily F&B: Snacks, juice, beverage, tea-time

Monthly/Bi-monthly team activity allowance

Company learning trips will be at the top of countries that we gain the most profit from. 1st is Korea, next destination is Japan

Sponsored sports activities: badminton, soccer, ...

Sponsored overseas conferences and industry events for all levels.

Modern equipment/AI tools provided.