Senior Direct-to-Customer & E-Commerce Manager APAC

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.A Day in the LifeThe Diabetes business is focused on improving outcomes for people living with diabetes through advanced technologies, digital solutions, and connected care experiences. As diabetes care continues to evolve, e-commerce plays an increasingly important role in improving patient access, enhancing customer experience, and supporting sustainable business growth across the region.This position is an exciting opportunity to work with the Diabetes business. Medtronic announced its intention to separate the Diabetes division to promote future growth and innovation within the business and to reallocate investments and resources across Medtronic. The Diabetes division, now known as MiniMed, completed its IPO in March 2026. This separation provides our team with a bold opportunity to unleash our potential, enabling us to operate with greater speed and agility. As a separate entity, we anticipate leveraging increased investment to drive meaningful innovation and enhance our impact on patient care. While you will start your employment with Medtronic, upon completion of required local legal and employment processes, we expect your employment to transfer to MiniMed, subject to business needs and any applicable information and consultation requirements in your jurisdiction.The Senior E-Commerce Manager, APAC will lead the development and execution of the regional e-commerce strategy, establishing the foundations for a scalable digital commerce business across Asia Pacific. This role will be responsible for launching and expanding Medtronic e-shops, building a presence across relevant e-commerce platforms, and partnering with country, regional, and global stakeholders to accelerate commercial growth. The position is based in Singapore and follows a Flex work model. Travel across the APAC region is required to support market development, stakeholder engagement, and business priorities.The Senior E-Commerce Manager, APAC is responsible for developing and executing the regional e-commerce strategy for the Diabetes business. This role will establish the digital commerce foundation across APAC markets, drive online channel development, identify growth opportunities, and partner with commercial, marketing, digital, regulatory, and operational teams to expand customer access through e-commerce solutions.Primary ResponsibilitiesDevelop and Execute APAC eCommerce StrategyDefine the regional eCommerce vision and growth roadmap.Align digital commerce strategy with overall business objectives.Identify growth opportunities across APAC markets.Prioritize investments across channels, platforms, and countries.Drive Revenue and ProfitabilityOwn eCommerce sales, revenue, margin, and market share targets.Develop annual operating plans and forecast sales performance.Monitor key business metrics and implement corrective actions.Optimize pricing, promotions, and product assortment.Manage Online Sales ChannelsOversee direct-to-consumer (DTC) websites and online stores.Manage relationships with key marketplaces such as but not limited toLazada, Shopee, Tmall, JD.com, Rakuten, Amazon India, FlipkartNegotiate commercial agreements and joint business plans with platform partners.Lead Digital Merchandising and Content OptimizationEnsure accurate product listings, content, and digital assets.Optimize product discoverability and conversion rates.Manage online merchandising calendars and promotional campaigns.Improve category performance through data-driven insights.Deliver Best-in-Class Customer ExperienceMonitor and improve the end-to-end customer journey.Enhance website usability and checkout conversion.Drive customer satisfaction, retention, and loyalty.Resolve customer experience issues impacting business performance.Manage Digital Marketing and Traffic GenerationPartner with marketing teams on:SEO, SEM, Paid media, Social commerce, Email marketing, affiliate programsMeasure traffic quality, acquisition costs, and return on investment.Support regional campaign execution and localization.Data Analytics and Performance ManagementEstablish KPIs and reporting dashboards.Analyze:Sales trends, Conversion rates, Customer behavior, Marketing effectiveness, Marketplace performance, Present insights and recommendations to leadershipOversee eCommerce OperationsPartner with supply chain and operations teams to ensure:Product availabilityInventory healthDemand planningOrder fulfillmentReturns managementMinimize stock-outs and excess inventory.Manage Regional and Local StakeholdersCollaborate with:Country business leaders, Marketing, Finance, Supply chain, Customer service, IT, Regulatory teamsBalance regional standards with local market requirements.Lead Digital Transformation InitiativesIdentify and implement new eCommerce technologies.Improve platform capabilities and automation.Evaluate emerging trends such as:Social commerceLive streamingAI-driven personalizationOmnichannel integrationTeam Leadership and Capability BuildingLead and develop eCommerce and digital commerce teams.Coach country teams on best practices.Build regional capabilities in analytics, marketplace management, and digital marketing.Foster a performance-driven cultureRequired QualificationsBachelor's degree and a minimum of 7 years of relevant experience, including 5+ years of people leadership, commercial leadership, or managerial experience; OR an advanced degree with a minimum of 5 years of relevant experience and 5+ years of managerial experience.Experience developing and executing e-commerce, digital commerce, omnichannel, or online marketplace strategies across multiple markets.Experience managing commercial programmes, business planning, budgeting, and performance measurement activities.Experience influencing and collaborating with cross-functional stakeholders across sales, marketing, digital, finance, operations, and other business functions.Ability to travel within the Asia Pacific region as required to support business objectives.Preferred QualificationsPreferred 10 years of experience launching, managing, or scaling e-commerce platforms, digital storefronts, or online marketplaces within a regional or global organisation.Experience in healthcare, medical devices, consumer health, digital health, life sciences, or another regulated industry.Experience supporting direct-to-consumer, business-to-business, or omnichannel commerce models.Knowledge of leading APAC e-commerce platforms and digital marketplace ecosystems.Experience leading digital transformation, commercial innovation, or business expansion initiatives across multiple countries.