Marketing Manager, China Market & E-Commerce

Role OverviewAs the company’s first dedicated marketing and commercial hire, the Marketing Manager, China Market &E-Commerce will lead and coordinate the company’s China go-to-market planning and serve as its strategic bridge into the Greater China market — a highly developed e-commerce and social-commerce ecosystem — while contributing to brand and growth initiatives across wider Asian and selected international markets.This is a market-facing role with both strategic and hands-on responsibilities. It requires native-level Mandarin, strong cultural fluency, and practical experience working with China-based manufacturing, supplier, platform, and channel partners. The role also requires proven experience in Asian cross-border marketing, China e-commerce and social-commerce platforms, creator/KOL partnerships, and AI-enabled marketing operations.Key ResponsibilitiesChina Market Strategy & E-Commerce Growth (approx. 60%)•    Own the China market-entry strategy end-to-end —positioning, channel architecture, pricing, and launch sequencing —establishing Neró Lux as a premium hygiene brand in the Greater China market.•    Build and lead the company's cross-border and domestic e-commerce strategy across China's major e-commerce and social-commerce platforms (e.g. Tmall, Douyin, Xiaohongshu).•    Design and direct China creator and livestream-commerce partnerships — with disciplined briefing, measurement, and return-on-spend analysis — leveraging China-specific creator and live-selling ecosystems.•    Provide strategic market intelligence on Chinese consumer trends, competitive positioning, pricing, and partnership opportunities to guide product and commercial decisions.•    Identify and develop high-value channel, distribution, and platform partnerships across Greater China.•    Lead the China go-to-market roadmap and serve as the company's strategic interface to the market — the capability around which this role is built.China Commercial Negotiation & Supplier-Network Development (approx.15%)•    Coordinate commercially in Mandarin with China-based manufacturers, suppliers, component vendors, OEM/ODM partners, and channel partners, securing favourable commercial terms and resolving high-stakes issues through direct Mandarin-language engagement.•    Build and maintain the company’s China supplier and partner network to support product-line growth, drawing on existing China relationships, market knowledge, and platform-specific commercial requirements.•    Translate first-hand China market, supplier, and platform insights into commercial advantage on cost, quality, speed-to-market, and launch execution.Global Brand & Growth Strategy (approx. 15%)•    Support brand positioning, content direction, creator-led campaigns, and full-funnel growth strategy across Singapore, Southeast Asia, and selected international markets, ensuring the China market strategy fits the company’s wider premium brand direction.•    Use AI-enabled tooling to support competitive research, content production, publishing workflows, and campaign optimisation, helping the team scale efficiently ahead of future headcount growth.•    Track and report key growth metrics including acquisition cost, conversion performance, creator campaign ROI, attribution, and customer engagement, providing data-driven input for commercial decision-making.Commercial Strategy & Reporting (approx. 10%)•    Manage the China market and e-commerce marketing budget, tracking campaign spend, platform performance, creator/KOL ROI, and return on marketing investment.•    Support the development of scalable commercial processes, including campaign reporting templates, platform performance tracking, supplier coordination workflows, and market intelligence updates.•    Support fundraising with investor-facing materials, growth narratives, and China market data.Required Qualifications & Experience•    5+ years of progressive marketing, e-commerce and business development experience in Asian cross-border markets, with at least 2years in a leadership or project lead role.•    Demonstrated success establishing brand, content, and commercial functions in a greenfield or early-stage setting, including market entry across Greater China and Southeast Asia.•    Native-level Mandarin and full professional English proficiency, with proven experience leading commercial negotiations and partnerships with China-based manufacturers, suppliers, and channel partners.•    Deep, hands-on command of China's major e-commerce and social-commerce platforms (e.g. Tmall, Douyin, Xiaohongshu), including creator and livestream-commerce partnerships with disciplined measurement.•    Experience deploying AI-enabled marketing automation and operations tooling.•    Proven track record of growing brand communities and social channels, with demonstrable month-on-month growth.•    Experience owning a marketing budget end-to-end, accountable for spend and return.•    Bachelor’s degree in Communications, Media, Marketing, Business, E-Commerce, or a related field; master’s degree in a relevant field is preferred.•    Prior professional experience in Singapore's business environment preferred.