Digital Content & Social Media Strategist [CCP for Digital Advertising and Marketing Professionals]

Role PurposeThe Digital Content & Social Media Strategist is responsible for turning consumer, competitor and platform insightsinto commercially effective social-media content and advertising creative. The role spans the full creativemarketing workflow: research → insight → strategy → concept → hook/script → production/directing → execution→ performance analysis → iteration.Key Responsibilities Research social-media trends, competitor advertising, winning creative formats and consumer behaviouracross TikTok, Meta and relevant research platforms. Identify consumer pain points, desires, objections and opportunities, and translate these into content pillarsand advertising angles. Develop short-form video concepts, hooks, scripts, storylines, campaign themes and creative variations forTikTok, Instagram and Facebook. Build and maintain content pillars and creative testing frameworks for both organic and paid-social content. Plan and direct short-form video shoots, including briefing videographers/editors, shot planning, productintegration and on-set creative direction. Participate as on-camera talent where appropriate to execute approved concepts. Work with the in-house content production team to turn concepts into publishable and ad-ready creativeassets. Develop UGC, demonstration, education, comparison, testimonial, problem/solution, comedy and othersuitable creative formats. Analyse organic and paid-content performance, identify patterns in winning/losing creatives, and recommenditerations and new tests. Use AI-enabled tools responsibly for research, pattern analysis, ideation, hook and script development,creative variations and workflow improvement. Present creative recommendations, defend the consumer/marketing rationale behind ideas, respond tofeedback and rapidly develop alternative executions.Core Competencies to Be Developed Digital advertising and social-media marketing strategy Consumer and competitor research Content-pillar and campaign strategy Creative ideation, copywriting, hooks and scripting Short-form video direction and production planning Paid-social creative development and testing Content analytics, performance interpretation and optimisation AI-assisted digital marketing and creative workflows Cross-functional collaboration, presentation and creative decision-makingExpected Performance Outcomes Independently produce research-backed content strategies and campaign concepts. Generate a consistent pipeline of differentiated, commercially relevant short-form content ideas. Take selected concepts from research and insight through script, production and finished execution. Use performance data and audience response to improve subsequent creative output. By the end of the OJT period, independently own a social-content campaign from research through post-campaign analysis.