Business Assurance & Performance

Job Desc :  Plan, execute, and optimize end-to-end CRM and customer engagement initiatives.  Manage customer communication campaigns across multiple CRM channels.  Develop campaigns based on customer lifecycle, behavioral segmentation, and business objectives.  Monitor campaign performance and analyze results to identify opportunities for improvement.  Conduct testing and optimization to improve customer engagement and campaign effectiveness.  Collaborate with relevant teams to ensure smooth execution of CRM initiatives.

Requirements: Bachelor’s degree in Marketing, Business Administration, Data Analytics, Communications, or a related field.  2–4 years of hands-on experience in CRM, Lifecycle Marketing, Direct Response Marketing, or a related field.  Strong understanding of customer lifecycle and behavioral segmentation.  Analytical mindset with the ability to interpret campaign performance and translate insights into actionable improvements.  Strong communication and collaboration skills.