CRM Executive
GoTo Group · Singapore
About the RoleThis CRM Executive role sits at the center of how Gojek SG communicates with riders and drivers, owning end-to-end execution of push, email, and in-app campaigns across both audiences. This role was restructured to combine the roles of both rider and driver comms to become the primary owner of CRM execution for both sides, working closely with the Mercury platform team on tooling and with Marketing on campaign strategy. In the first six months, success looks like fully owning the Mercury platform comms set up, building reporting rigour that surfaces what’s working, and becoming the go-to person for CRM execution across the team.
What you will do: Set up and launch push notification, email, and other in-app campaigns for rider and driver audiences Build and maintain audience segments, triggers, and lifecycle journeys for acquisition, retention, and resurrection Facilitate targeting logic, comms copies and send schedules with the marketing team Run A/B and multivariate tests on messaging, timing and audiences Monitor daily campaign performance, analyse results, and flag issues quickly Produce regular performance reports and deep-dive into what works and what doesn’t Work with the Mercury CRM platform team on tooling improvements and feedback Use queries and BI tools to build dashboards and validate campaign measurement
What you will need: 2–3 years of experience in CRM or lifecycle marketing, ideally in a consumer app, marketplace, or on-demand business Hands-on experience with a CRM or engagement platform (e.g. Braze, CleverTap, MoEngage, or an in-house tool) Strong analytical skills, with proficiency in Excel/Google Sheets and basic SQL Experience with A/B testing and interpreting results with statistical rigour Strong written communication, able to explain data clearly to non-analytical stakeholders Detail-oriented, comfortable managing many live campaigns at once Curious and hypothesis-driven, with a habit of testing rather than assuming Collaborative, comfortable pushing for changes with engineering and platform teams