Emerging Markets & Platform Lead, E-Retail

Role Mission & Strategic ContextThe primary mission of this role is to accelerate e-commerce growth and digital maturity forL'Oréal Luxe across key emerging markets within the SAPMENA zone. This position iscritical for unlocking new revenue streams/store openings and establishing a strong,scalable foundation for our online business in high-potential markets, including Vietnam,Indonesia, the Philippines, India, Morocco, and Egypt. This is a hybrid profile requiring ablend of commercial acumen, e-commerce operational expertise, and digital marketingknowledge to drive both strategic planning and execution. The role will also hold a dualresponsibility as the SAPMENA Platform Lead, E-Retail.Key ResponsibilitiesA. Emerging Markets E-Commerce Acceleration:• Strategic Planning: Develop and implement multi-year ecommerce/channel expansion strategies for designated emerging markets,defining key business-building blocks and growth levers in consultation withthe CGO x CMO teams.• Go-To-Market (GTM) Strategy: Advise and co-develop with local markets onoptimal e-commerce operating models, including channel differentiationstrategy• Commercial Performance & Operational Excellence: Drive online salesperformance/ leads gen with brand teams, ensuring campaign readiness andexecution excellence/ readiness for key mega commercial moments (e.g.,11.11, Super Brand Day, Pink Moments).• Hypercare & Capability Building: Provide support, partnership andguidance to local teams to build their operational capabilities and readinessto ensure sustainable and strong growth for the online channel ambitionsB. SAPMENA E-Retail Platform Lead:• Platform Strategy: • Define and manage the strategic roadmap for our E-Retail platformsacross the zone, ensuring alignment with global standards and localbusiness needs.• Co-develop with markets leads the e-activation strategy across ERetail/Pureplayers channels in the region, aligned with global brandstrategies (alongside OBM) and local market nuances to drive traffic,conversion, AOV, and CLTV growth.• Collaborate with brand/ marketing teams (OBMs) to ensure consistentbrand messaging and optimal online visibility, boosting brandawareness and engagement and provide advisory to Brand Teams(OBMs) on opportunities to unlock or leverage for markets• Govern best-in-class online merchandising, UX, and learnings acrossthe region• Oversee and negotiate with platform channel campaigns (category/multibrand) opportunities to enhance SOV for BAU/ hallmarks andcross selling of brands• Stakeholder Collaboration:• Act as the key point of contact between Zone, Global, and localmarket teams for all E-Retail platform-related topics, ensuring clearcommunication and project alignment.• Co-build with markets and maintain strong platform partnerships andbusiness performance tracking with the O+O KAM (CGO) to maximizebrand visibility and drive sales (e.g. Data & Investment Partnerships)Required Competencies & Profile• The ideal candidate for this role is a strategic and results-oriented leader witha strong entrepreneurial mindset.• E-Commerce & Commercial Acumen: Proven experience in building andscaling e-commerce businesses, with a strong understanding of online P&Lmanagement and commercial drivers.C1 - Internal use• Digital Marketing Expertise: Comprehensive knowledge of the full digitalecosystem, including performance media, CRM, A&I and how to leveragethem for e-commerce success.• Strategic and Analytical Thinking: Ability to analyze complex marketdynamics, identify growth opportunities, and translate them into actionablestrategic plans.• Project & Stakeholder Management: Strong organizational skills with theability to lead complex, cross-functional projects and influence stakeholdersacross diverse markets and cultures.• Adaptability & Problem-Solving: A proactive and agile approach, capable ofnavigating ambiguity and finding innovative solutions to challenges innascent digital environments.