Product Marketing Manager, AI Growth Enterprise Products

Meta’s Cross-Functional (XF) APAC Products team spots emerging trends that start in APAC, turns them into products we can monetize, and scales what works to the rest of the world. Working closely with local markets and our business teams, we define new ways to build, launch, and scale solutions from the APAC. Our current focus is on a portfolio of new AI products, led by AI-generated content (AIGC) products for businesses.We're looking for an experienced business product marketer to lead the go-to-market strategy for AIGC and AI B2B solutions for SMBs and enterprises. These are standalone products with no existing playbook, so the work is 0-to-1: naming, positioning and messaging, pricing and monetization, and go-to-market plans and activations, starting in APAC launch markets. You'll bring market and competitive insight, especially from the APAC region. You'll shape product strategy with the product team, and partner with teams across Meta. This role suits someone self-driven, curious about AI, and excited by APAC's distinct market trends.ResponsibilitiesLead go-to-market strategist for a portfolio of new AI products, from alpha through scaled launch, with the product teamDrive the foundations of go-to-market strategies: naming, positioning, messaging, pricing, and monetization models, working with Product, Finance, and sales, and partnership teamsDrive successful go-to-market activations across multiple internal sales and partnership teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scaleRun inbound work: market assessments, customer research, and competitive analysis focused on AI trends from the APAC. Turn these into product requirements and roadmap input that can scale globallyDrive cross-functional projects across Meta that build new, innovative solutions for AI developers and businesses to ensure that products and solutions are incorporated in a consistent and strategic mannerEnsure the right level of alignment, consistency, and flexibility in approach across regions and verticals, with the goal of scaling impact while meeting market-specific needsPartner with teams across the business and consumer marketing teams on outbound marketing and advertising strategies to drive awareness, adoption, and long-term engagementMinimum Qualifications10+ years of professional experience in technology, product marketing, product management, strategy or management consulting, including 3+ years in product marketing or product managementExperience taking new products to market from scratch (0-to-1), including naming, positioning, pricing and launch planningExperience leading cross-functional teams through influence and resolving competing perspectivesExperience managing multiple projects at once and working independently in an ambiguous, fast-changing environmentExperience communicating effectively with technical, business and external stakeholdersBachelor's degree in business, marketing or a relevant fieldPreferred QualificationsExperience with B2B solutions for both SMB and enterprise segmentsDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)MBA or Master's degreeExperience working in or with APAC markets, including familiarity with China's technology ecosystemExperience marketing generative AI, AIGC or other AI productsExperience developing pricing or monetization models for new productsDemonstrated use of AI tools to redesign workflows and drive measurable impactDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.