Marketing Executive

About the RoleBring marketing campaigns to life for W Network’s household appliance and consumer electronics brands. You will coordinate KOL collaborations, content creation, promotions, and events to drive audience engagement and sales.Key ResponsibilitiesCampaign & Cross-Team Planning: Collaborate with the Sales and E-commerce teams to plan monthly marketing activities and execute daily campaigns effectively.KOL & Creator Management: Identify, engage, and manage KOLs and content creators for product reviews, live demonstrations, and promotional campaigns.Collaboration Coordination: Oversee all stages of creator partnerships, including campaign briefing, quotation management, product delivery, content approvals, and final submission.Content & Calendar Maintenance: Maintain and update content calendars; adapt brand assets for Meta, TikTok, and Xiaohongshu (XHS) to maximize reach and engagement.Creative Asset Development: Partner with the creative team to produce campaign visuals, videos, and ads, and assist with basic content creation as needed.Paid Advertising Support: Assist with paid media efforts by preparing assets, setting up campaigns, monitoring performance, and running tests under the supervision of the Marketing Manager.Event & Roadshow Execution: Help organize and execute roadshows, trade exhibitions, product launches, and promotional events to ensure smooth on-site operations.Publicity & Vendor Coordination: Coordinate event publicity, promotional collateral, KOL attendance, and social media coverage alongside internal teams and external vendors.Tracking & Reporting: Monitor campaign budgets and KOL deliverables, evaluate event outcomes, and compile performance reports with actionable recommendations for future growth.RequirementsEducation: Diploma in Marketing, Mass Communications, Business, or a related discipline.Experience: Minimum of 2 years of experience in digital marketing, KOL coordination, or campaign execution.Creator Relations: Proven track record of working with influencers or content creators, managing briefs, and tracking deliverables.Platform Fluency: Strong familiarity with Meta, TikTok, and Xiaohongshu (XHS), including platform-specific engagement strategies.Paid Media Skills: Hands-on experience and working knowledge of Meta Ads and Google Ads management, setup, and campaign reporting.Core Competencies: Strong communication, copywriting, project coordination, and follow-up skills.Work Style: Highly organized, proactive, and capable of managing multiple tight deadlines.Industry Background: Prior experience in e-commerce, retail, consumer electronics, or event management is a strong plus.Flexibility: Willingness to support roadshows and events on weekends or public holidays as required.Why Join Us?Build Brands: Work with exciting consumer electronics and lifestyle products and bring high-impact campaigns to life.Grow Your Network: Build valuable KOL partnerships and drive end-to-end campaign launches.Accelerate Your Career: Gain hands-on exposure to digital marketing, performance advertising, and large-scale event management.