Reseller Officer

Key Responsibilities

Recruit, onboard, and develop new reseller partners in line with the company's sales growth objectives.  Build and maintain strong relationships with reseller partners to improve engagement, retention, and long-term collaboration.  Develop and execute reseller activation programs to increase active reseller rate and monthly sales performance.  Monitor reseller performance, including sales, active reseller rate, and average basket size, while identifying opportunities for improvement.  Educate resellers on product knowledge, promotional campaigns, and effective selling strategies.  Manage reseller incentive programs, tiering, and promotional initiatives to encourage higher purchase frequency and order value.  Collaborate with Marketing, Operations, and Customer Service teams to ensure smooth execution of reseller programs.  Prepare regular reports and analyze reseller performance to support business decisions.

Requirements

Bachelor's degree in Business, Marketing, Communication, or a related field.  Minimum 1–2 years of experience in Reseller Management, Sales, Business Development, Partnership, Key Account, atau Community Management.  Preferably from the Mom & Baby, FMCG, Beauty, Healthcare, or Consumer Goods industry.  Experienced in managing reseller, distributor, affiliate, or community-based sales programs.  Strong communication, negotiation, and relationship management skills.  Target-oriented with a proven ability to achieve sales and business growth objectives.  Strong analytical skills with the ability to interpret sales performance and identify business opportunities.  Proficient in Microsoft Excel or Google Sheets for reporting and performance monitoring.  Proactive, organized, and able to manage multiple reseller accounts simultaneously.