[UPLIVE Company] UA Marketing (Mobile Games)

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

WHAT YOU WILL DO: Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.) Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets Work closely with Creative teams to provide UA insights to improve product marketability Work closely with global vendors/ ad networks to optimize campaigns Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

QUALIFICATIONS: 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust) In-app marketing experience for driving deeper conversions Data analysis, Strategic & Tactical planning, Problem solving Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management Good communication (English writing and speaking skills) Possess a creative mindset and an instinct for identifying trends. Customer-oriented, Innovative, Emotional intelligence Hunger and humble for learning, sharing, teamwork and self-development Resilient and adaptable under changes and uncertainties

WILL BE A PLUS You love music and music-related products Love to interact with mobile music games/ apps Prior experience in gaming industry Being comfortable with data and turning multiple sources of data into insights Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment Fanatic learner: proactive learning and sharing knowledge

WHAT UPLIVE OFFERS: We take care of our people — from meaningful reward to everyday experience at workFinancial

Competitive salary, 100% pay during probation Performance bonus with up to 30% of company profit shared — no cap Full SHUI + premium private health insurance & annual check-up

Personal Well-being

12 days annual leave + 10 days paid sick leave 12 WFH days per year for when you need flexibility 9.4M VND yearly flexi-budget for your personal development Free daily lunch (10+ options) Snacks, drinks, and tea-time always available Monthly/bi-monthly team bonding budget Sports activities (badminton, football, etc.)

Personal Development

Company learning trips to top markets (Korea first, Japan next) Sponsored access to international conferences & industry events Modern equipment + AI tools to help you work smarter and grow faster