Head of New Business - Music Platform (Based in HCMC)

About the role: Objective:

Own the vision, production, and go-to-market of Amanotes’ next music platform. Lead the end-to-end process from user understanding, concept, soft launch, global launch, and live operations.

This role is to start it. You won't inherit a roadmap or a P&L. You'll inherit a strategic mandate, a CEO sponsor, a seed team, and the freedom (and accountability) to find product-market fit from scratch.

You'll thrive here if you've started something before, if "I don't know yet, let me go talk to 30 users" sounds like a normal Tuesday, and if you'd rather pick one beachhead and dominate it than build for everyone and convince no one.

Outcomes:

Identify and validate the beachhead segment within 4 months, with primary market research from 50+ creators and 50+ fans, not desk research. Ship the first paid version of the product to 5–10 reference customers in month 6, with documented evidence that they get value and would refer peers. Hit a defined product-market-fit threshold by month 12 (Sean Ellis 40%+ or equivalent), with cohort retention and unit economics that justify scale-up investment. Build a core team across product, engineering, growth, and creator partnerships, recruited against the strategic plan you set. Heavily leveraging new AI/Technology stack.

Responsibilities: Own strategy end-to-end, from beachhead selection to follow-on market expansion. Run primary market research personally, especially in the first six months. Don't delegate customer conversations. Define and test the riskiest assumptions before scaling spend, using MVBPs and concierge-mode experiments where appropriate. Set and defend the business model, pricing, and unit economics. Make tradeoffs explicit. Hire the founding team, set the operating cadence, and protect the squad from premature scaling pressure. Partner with the LiveOps, New Games, and Music App leads on shared infrastructure, content, and audience handoffs. Report progress against milestones to the CEO and board with the same honesty you'd want from a co-founder.

Qualifications: Must Have:

Built a product or business from zero to material revenue, either as a founder or as the first business lead inside a larger company. Comfort with two-sided markets. You understand why supply and demand have to be solved together, and you've done it. A real customer-discovery practice. You can describe your last 20 user interviews and what you changed because of them. Fluency in the unit economics that matter: LTV, CAC, payback, cohort retention. You don't outsource these to finance. Track record of recruiting senior people into ambiguous, early-stage work and keeping them. You get more energy from making your team better than from being the smartest person in the room.

Nice to Have:

Have shipped in the creator economy, music tech, social, or live entertainment. Have led a P&L in Southeast Asia, especially Vietnam, Indonesia, or the Philippines. Have raised external capital or built an internal business case strong enough to clear an IPO-track board.

Benefits: At Amanotes, you will be enjoying the dynamic working environment with unique music culture many benefits as below:

Competitive salary upon experience 13th month salary Year-end Bonus and ESOP Flexible working time Personal learning and well-being budget Team-building budget Lunch and parking allowance Various learning activities, including internal training & sharing, international conferences, and e-learning (Udemy, LinkedIn Learning...). Engaging music events: Music Night, Amasing Night, Music schools… Employee Assistance Program to support mental health & well-being.  12 days of paid annual leave, plus 10 days of paid sick leave. 12 days working from home per year.