Ecommerce and Marketing Executive

Primary Responsibilities1. Create new product listings across e-commerce platforms and company websites, including:* Taking and editing product photographs* Writing engaging product descriptions* Setting product specifications and pricing* Ensuring listings are accurate and SEO-friendly2. Maintain and update existing product listings, including:* Updating product images, descriptions and specifications* Price monitoring and adjustments* Stock status updates* Correcting listing errors and improving content3. Manage marketplace campaigns (1–2 campaigns per month) on platforms such as Lazada, Shopee and other marketplaces by:* Preparing promotional listings* Setting campaign prices* Creating vouchers, bundles and promotional mechanics* Monitoring campaign performance4. Plan and execute marketing campaigns for The Liquor Shop and The Whisky Shop, including:* Seasonal promotions* New product launches* Festive campaigns* Clearance sales* Customer engagement initiatives5. Create marketing content, including:* Taking and editing product photos and videos* Designing promotional posters, banners and digital marketing materials* Writing marketing copy for websites, marketplaces and social media* Creating and scheduling social media content6. Assist in organising and promoting whisky, spirits and wine masterclasses, tasting events and roadshows, including:* Assisting in creating event pages and promotional materials* Helping manage registrations and attendee communications* Assisting with post-event follow-up7. Conduct market and competitor research, including:* Competitor price checks* Promotion monitoring* Product trend analysis* Recommending pricing and campaign strategies8. Monitor sales and campaign performance by:* Tracking sales results* Reviewing campaign effectiveness* Preparing basic sales and marketing reports* Recommending improvements based on data9. Perform other ad hoc duties related to sales, marketing, e-commerce and business operations as assigned.