Ecommerce Digital Marketing Specialist [CCP for Digital Advertising and Marketing Professionals].

Company OverviewKhome Lifestyle is a retailer focused on household appliances, managing e-commerce presence on Shopee, Lazada, and its own online storefront to deliver quality products and seamless shopping experiences.Job SummaryKhome Lifestyle seeks a Digital Marketing Specialist to lead performance marketing, optimize product listings, and enhance storefront experience for household appliances across e-commerce marketplaces.ResponsibilitiesPlan, execute, and optimize paid advertising campaigns on Shopee Ads and Lazada Sponsored Solutions to increase traffic, conversions, and ROASManage budget allocation and bidding strategies across marketplace advertising platforms to maximize campaign effectivenessCreate and refine product listing content, including titles, descriptions, images, and specifications, to improve search ranking and conversion ratesCoordinate storefront presentation by managing banner design, category layout, and promotional campaign setup to enhance customer engagementMonitor and analyze key e-commerce metrics such as CTR, conversion rate, ad spend efficiency, and sales attribution to inform marketing decisionsConduct A/B testing on ad creatives, listing images, pricing, and promotion strategies to optimize performanceCollaborate with suppliers and warehouse teams to ensure stock availability aligns with promotional activitiesStay updated on Shopee and Lazada platform algorithm changes and marketplace best practices to maintain competitive advantageRequired competencies and certificationsBachelor's degree or equivalent professional experiencePreferred competencies and qualificationsStrong analytical and data-driven skills to interpret performance metrics and implement improvementsProficiency with digital tools and platforms, with a demonstrated ability to quickly learn new systemsExperience in operationally intensive, process-driven, or client-facing roles such as business operations, professional services, or technical/product workStrong project management and organizational skills to manage multiple campaigns and listings concurrentlyGrowth mindset with willingness to engage in structured training to develop e-commerce marketing skillsNo prior experience in digital advertising or e-commerce marketing required; full training provided through CCP's structured OJT programme