Digital Marketing Executive - Ecommerce

Digital Advertising & Performance MarketingManage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and other digital platforms.Optimize campaigns based on performance data and marketing objectives.Conduct A/B testing on creatives, copywriting, and landing pages to improve conversion rates.Track and analyze campaign performance using Google Analytics, Meta Business Suite, and marketplace analytics tools.Social Media & Content MarketingCreate and manage engaging content for social media platforms including Instagram, TikTok, Facebook and Youtube.Develop campaign calendars and execute product-focused marketing initiatives.Coordinate influencer and KOL partnerships to increase brand awareness and engagement.Support photography, videography, and short-form video content creation for marketing campaigns.CRM & Retention MarketingExecute email marketing and CRM campaigns to improve customer retention and repeat purchases.Manage customer database segmentation and promotional outreach.Support loyalty programs, member campaigns, and customer engagement activities.AdminstrativeWork schedule: 5-day work week with Saturdays included on a rotation basisWorking hours: 9am - 5pmAnnual leave: 14 days per calendar year