Content & Community Engagement Associate

About BeurekaSince 2015, Beureka has been a pioneer in the online beauty retail space, establishing itself as a trusted and dynamic destination for beauty lovers across Singapore. Our mission is to empower individuals to express their unique beauty by offering a thoughtfully curated collection of premium skincare, cosmetics, and fragrance products from both iconic global brands and emerging cult favorites — including Clarins, La Mer, SK-II, Mont Blanc, and Estée Lauder.Driven by a passion for quality and accessibility, we are committed to delivering top-tier beauty at unbeatable prices, making luxury attainable for everyone. Beyond just products, we aim to create a seamless and inspiring beauty journey for our customers.As we continue to evolve, Beureka is entering the next exciting phase of growth — expanding into social commerce platforms such as TikTok and Facebook Live. This strategic move reflects our commitment to staying ahead of trends and meeting our customers where they are, fostering deeper engagement through live, interactive shopping experiences. By embracing the power of social commerce, we are building a more connected, community-driven future for beauty retail.About the RoleJoin Beureka as a Content & Community Executive, where you will play a hands-on role in creating engaging content and building meaningful relationships with our customers and online community.You will be responsible for developing and producing content from concept to execution, staying ahead of trends, and representing the Beureka brand on camera when appropriate. Beyond content creation, you will be the voice of Beureka to our customers, engaging with them across Telegram, email, live chat and/ or other channels to provide timely support and create a positive customer experience.The role also offers exposure to livestreaming, including livestream planning, backend support, product updates and working with livestream hosts. You will have the opportunity to turn customer feedback and community insights into ideas that improve our content, engagement and overall customer experience.This is a hands-on role for someone who enjoys content creations while building a community that keeps customers coming back.Key ResponsibilitiesContent CreationDevelop, produce, and edit original TikTok content that effectively represents Beureka’s brand voice and objectives.Manage and maintain the TikTok content calendar to ensure timely, consistent, and strategic content delivery.Monitor emerging TikTok trends, sounds, and formats to keep content relevant, innovative, and engaging.Serve as an on-camera representative of Beureka when appropriate, fostering authentic engagement with the audience.Proactively interact with the Beureka community, particularly on Telegram, by responding to comments, initiating discussions, and cultivating strong relationships.Livestream & Backend SupportManage backend operations, including livestream support, product listings, and other content updates.Collaborate with the team on creative concepts, campaigns, and storytelling initiatives. Support the team on performance tracking and provide actionable insights to optimize future content. Support the team on acquisition, selection, and engagement of TikTok Live streamers. Support the planning and coordination of livestream calendars, ensuring smooth and effective execution of all sessions. Community Engagement & Customer ServiceServe as the primary point of contact for customers across email, live chat, Telegram, and other support channels. Respond promptly to inquiries, resolve issues efficiently, and escalate complex cases to the appropriate teams. Moderate and manage the Beureka Telegram community, fostering a welcoming, respectful, and engaging environment. Answer customer and community questions accurately, and share product updates, announcements, and educational content. Plan and execute community engagement initiatives such as polls, AMAs, quizzes, and campaigns. Monitor customer feedback and community sentiment, escalating recurring issues and recommending product or process improvements. Build and nurture an active community by encouraging participation and recognizing key contributors. Maintain accurate support documentation, FAQs, and knowledge base content, while ensuring community guidelines are consistently enforced. Job RequirementsThis role includes weekly live stream involvement on platforms like TikTok. As such, flexibility in working hours is required to support evening or campaign-related streaming activities.Diploma in Arts or Media.Passion for beauty, skincare, makeup, and lifestyle brands.Prior experience in content creation, with proficiency in editing tools such as CapCut and Canva, will be considered an advantage.Positive attitude with strong willingness to learnCreative mindset with the ability to ideate fun and impactful campaign concepts.Self-starter with strong communication, organizational, and project management skills.Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities.Content Portfolio/ Social Media PresenceCandidates are strongly encouraged to showcase their content creation work, including videos and images, through their social media accounts (e.g. Facebook, Instagram, TikTok). Please indicate your social media account in your resume.