Digital Marketing Strategist, Events (Functional Marketing) #eCommerce/Tech #NJN

December - 1 Year (possibility of conversion) Up to $11,000 Raffles Place9am - 6pm (Mon - Fri)ResponsibilitiesCustomer journey design and strategy (primary focus)•           Design customer journey frameworks across the awareness, consideration, conversion, and loyalty stages for flagship eventsDevelopment programs•           Develop next best action and next best content strategies that personalize customer experiences at scale•           Create customer-centric marketing strategies that match business objectives to customer needs at each funnel stage•           Define journey progression metrics and success criteria with the CX analytics team•           Build journey frameworks that can be reused and scaled across programsCross-functional leadership and collaboration•           Work with Journey Architects to confirm technical feasibility and successful AEP implementation•           Work closely with the Technical Architecture & Analytics (TAA) and Analytics teams on data requirements and measurement frameworks•           Coordinate campaign execution with the Channel Teams (Email, Paid Media, Search, Social Media, Site Merchandising) and Marketing Platform Operations (MPO)•           Present journey strategies, frameworks, and results to stakeholdersStrategic planning and optimization•           Develop a shared foundations approach that makes customer journeys more efficient and consistent•           Analyze journey performance and find optimization opportunities•           Stay current on industry best practices in customer experience, personalization, and journey orchestration•           Help shape IDC's customer-centric marketing approachRequirementsDegree in any discipline with min 6 years of Digital Marketing experience in a Technology / Cloud IndustryStrong in Data analytics, is Data Driven, able to support recommendation with relevant dataAble to read data and dashboard, and write reports with the analysis / research findingsFamiliar with tools like Figma and Channel Activation and able to justify your channel recommendations with relevant dataFamiliar with AEP platforms; or well verse in Customer Experience related toolsJessica Nguyen Huynh Thanh TrucCEI Reg. R23113787EA License No. 99C4599We regret that only shortlisted candidates will be notified.