CRM & Growth Marketing Manager (Part-Time, 3 Days/Week)

About Brixx DermaBrixx Derma is a beauty-tech and skincare brand specialising in clinically-inspired devices and professional-grade skincare. Our product range includes at-home beauty devices and the BioStem and clinical wellness products, designed for the premium consumer market.We've built strong momentum through TikTok Shop live commerce and are now expanding our owned channels — growing our customer database, website sales, and direct-to-consumer marketing beyond social commerce platforms.The RoleWe're looking for a hands-on growth marketing manager to plan and run our marketing campaigns with a strong focus on growing our customer database and increasing overall sales. You won't be doing the execution alone: you'll be directing and coordinating our existing freelance media buyer, social media lead, and website developer, making sure everyone is working toward the same campaign goals.This is a coordination and strategy-execution role, and a hands-on production role. You bring the plan, the brief, and the follow-through — our specialists bring the execution with your lead.What You'll OwnCustomer Database & CRMBuild and grow our email/SMS database through sign-up forms, pop-ups, and checkout opt-insSet up and manage lifecycle email/SMS flows (welcome series, abandoned cart, post-purchase, win-back, VIP/repeat-purchase segments)Segment our customer base for targeted campaigns (e.g., mask buyers who haven't tried devices, one-time buyers due for repeat purchase.Seasonal Campaign PlanningPlan and run a marketing campaign calendar across email, website, and retargeting — independent of our TikTok/Shopee livestream activityDefine campaign goals, offers, audiences, and timelinesWrite clear campaign briefs for our freelance specialists to execute againstTeam CoordinationBrief our freelance media buyer on target audience, budget, and campaign goals for paid adsBrief our freelance website developer on landing pages and campaign page needsSync with our social media lead so content and campaigns are aligned and mutually reinforcingKeep all three specialists working toward the same goals and timelineReportingTrack and report on website conversion rate, email/database growth, revenue by channel, and repeat purchase rateProvide a simple weekly update on what shipped, what worked, and what's nextWhat We're Looking ForExperience planning and briefing marketing campaigns — you don't need to execute ads or build websites yourself, but you need to know enough to brief specialists clearlyClear, accountable communication, strong ownership of deadlinesComfortable working with freelancers/external specialists and keeping projects moving without daily oversightE-commerce or D2C brand experience preferred (skincare/beauty a plus, not required)Data-comfortable — able to read conversion and campaign performance numbers and adjust plans accordinglySelf-directed — this role reports in 3 days/week, so strong ownership and follow-through between days is essentialDetailsCommitment: 3 days/week (fixed days preferred, e.g. Mon/Wed/Fri)Arrangement: Part-time retainerReporting to: FounderWorks alongside: Freelance media buyer, freelance website developer, social media lead