Marketing Lead

Social Media & Partnership Lead (Household Appliance - Retail Distributor)About the roleA Social Media & Partnership Lead is sought to drive social growth, content direction, creator collaboration, and brand partnership opportunities across a retail and e-commerce group. This is a strategic in-house role responsible for building social media presence, managing KOL and creator partnerships, and developing supplier-funded content opportunities. The ideal candidate understands how social media, creator marketing, brand storytelling, and commercial partnerships work together to support business growth.Key responsibilitiesPlan monthly social media direction, content pillars, campaign content, and posting rhythm across channelsOwn the group content calendar, ensuring alignment with business priorities, campaigns, product pushes, and seasonal opportunitiesDevelop content angles for lifestyle, home, kitchen, retail, and e-commerce productsIdentify suitable creators, KOLs, influencers, or content partners for each brand, product, and campaignPrepare creator briefs, talking points, product angles, campaign messages, and deliverable expectationsCoordinate with brand principals and suppliers on content opportunities, paid features, and supplier-funded campaignsPackage and coordinate paid content opportunities to generate additional revenue from brand collaborationsSupport the performance marketing team with creator content and campaign assets for paid ads and product launchesTrack content performance including reach, impressions, engagement rate, clicks, saves, shares, and sales impactMaintain and review creator database covering rates, collaboration history, content quality, and suitabilityAbout youExperience managing social media content calendars, creators, KOLs, influencers, or brand partnershipsStrong understanding of social content for lifestyle, home, kitchen, retail, e-commerce, or consumer product categoriesAble to translate campaign priorities and product selling points into content angles and creator briefsComfortable communicating with suppliers, brand principals, creators, freelancers, and internal teamsStrong eye for content quality across visuals, video, hooks, captions, and brand consistencyAble to review creator content and provide clear, constructive feedbackGood understanding of engagement, reach, impressions, and content performance metricsCommercial mindset to identify and monetise paid content, supplier-funded campaigns, and brand collaborationsOrganised, detail-oriented, and able to manage multiple brands, campaigns, and content deadlines simultaneouslyHOW TO APPLY:We would like to invite interested applicants to click on the “APPLY NOW” buttonWe regret to inform that only shortlisted candidates will be notified. All applications will be treated with the strictest confidence.Allison Ng Kim LianRegistration no. R1986496EALicense: 12C6253By submitting an application or your resume, you are deemed to have consented to Dynamic Human Capital Pte Ltd collecting, using and disclosing your personal data for the purposes stated in our privacy notice (https://dhc.com.sg/privacy-pol...). You acknowledge that you have read, understood, and agree with the terms in our privacy notice.