Growth & Performance Marketing Associate

About UsInnerwork Circle helps individuals unlock the next level within themselves.Our programs are built for the inwardly courageous. We design experiences that invite people to return to themselves with clarity, honesty, and depth, so they can live, lead and move through the world more consciously.We work with leaders, founders, and ambitious individuals who are ready for deeper growth, greater clarity, and more meaningful transformation. Through immersive experiences, leadership programs, and transformational interventions, we help people uncover and overcome the internal barriers limiting their next level of leadership, performance, and fulfillment.As we scale, we are building a high-performance marketing engine to drive qualified demand, grow our audience and convert interest into participation and revenue.The OpportunityWe are looking for a hands-on Growth & Performance Marketing Associate to support and execute our day-to-day performance marketing operations.You will work directly with the Growth& Performance Marketing Lead to run campaigns, build funnels, execute content, and optimize performance across channels.This role is ideal for someone who:Is hungry to drive performance marketing end-to-endIs willing to do the detailed, execution-heavy workHas strong discipline, curiosity, and ownershipWants to grow into a high-impact growth marketer over timeMission of the RoleSupport the execution and optimization of Innerwork Circle’s paid acquisition and digital growth engine by:Running and optimizing campaigns dailyBuilding and updating landing pages and funnelsCreating and iterating high-performing contentTracking performance and identifying improvement opportunitiesYour role is to turn strategy into execution and execution into results.Key Responsibilities1. Campaign Execution (Core Focus)o  Setup, launch, and manage campaigns across:·       Meta (Facebook / Instagram)·       Google Ads·       LinkedIn (as needed) ·       TikTok (as needed)o  Implement targeting, creatives, budgets, and trackingo  Monitor campaigns daily and make optimizations (bids, audiences, creatives)o  Ensurecampaigns are delivered on time and aligned to objectives2. Creative & Content Executiono  Assistin creating performance-driven content including:·       Short-form videos (Reels / TikTokstyle)·       Ad copy and hooks·       Landing page contento  Translatebriefs into execution-ready assetso  Workwith designers / editors where requiredo  Continuouslyiterate creatives based on performance data3. Funnel & Landing Page Managemento  Build and update landing pages, registration flows, andsales pageso  Ensure alignment between ads, messaging, and landingexperienceo  Improve conversion rates through small, continuous optimizations4. Data Tracking& Reportingo  Track daily campaign performance (CTR, CPL, CPA, conversions)o  Maintain dashboards and performance reportso  Flag issues and opportunities quicklyo  Support weekly reporting and insights5. Testing &Optimizationo   Run structured A/B tests across:·      Creatives·      Headlines and hooks·      Audiences·      Landing pageso   Document learningsand scale winning variations6. Operational Supporto  Manage campaign timelines and deliverableso  Coordinate with content, partnerships, and sales teamso  Ensure smooth execution of marketing campaigns tied toevents and programsIdeal Candidate ProfileMust-Haveo   2–5 years of experience or strong internship exposure in digital marketing, paid ads, or content marketingo   Basic hands-on experience with Meta Ads or Google Adso   Strong attention to detail and execution disciplineo   Willingness to learn, test, and iterate quicklyo  Comfortable working with data, dashboards, and numbersStrongly Preferredo   Experience creating short-form video contento   Familiarity with landing page builders and basic funnel toolso   Exposure to analytics tools (Google Analytics, Meta Ads Manager)o   Interest in psychology, storytelling, or human behaviorCore Competencieso  Hungry and proactiveo  Detail-oriented and reliableo  Fast learner with growth mindseto  Comfortable doing hands-on, execution-heavy worko  Strong ownership and accountabilityWhat Success Looks LikeWithin 3–6 months,you will:o  Independently manage and optimize campaignso  Contribute to improved CPL and conversion rateso  Execute high-performing creatives and funnelso  Become a reliable operator within the growth engineo  Develop into a strong performance marketer with end-to-end exposureWorking Modelo  Full-time role based in Singapore (flexible hybrid)o  Reports to Growth& Performance Marketing Leado  Fast-paced, execution-driven environmento  High learning and development opportunityWhy Join UsLearn End-to-End Growth Marketing Gain hands-on exposure across paid media, content, funnels, and analytics.Build Real Skills That Matter Work on campaigns that directly drive revenue, not vanity metrics.High Growth Environment Learn directly from experienced operators and scale with the business.Meaningful WorkHelp connect people to experiences that drive real personal transformation.To Applyo  Send your resume o  Any campaigns, content, or marketing work you’ve executed o  A short note why you’re interested in growth/performance marketingEmail: [email protected] Line: Growth & Performance Marketing Associate – [YourName]