Marketing and Social Media Strategist

The Social Media & Marketing Strategist at Little Totler will drive the company’s sustainability transformation while championing its brand story through purpose-driven marketing. Sustainability is the primary function of this role — covering packaging reform, AI-enabled operations, clean food philosophy, and community education. Marketing responsibilities are sustainability-led: translating eco-initiatives into compelling content, campaigns, and school engagement programmes that build brand trust and audience growth.•      Diploma or Degree holder in any discipline (sustainability, environmental science, food science, marketing, or communications preferred)•      Mid-career switcher with at least 2 years of prior work experience in a substantially different domain•      Genuine interest in sustainability, clean eating, and reducing environmental impact in F&B•      Some experience or strong interest in content creation, social media, or brand storytelling•      Comfortable exploring and implementing digital tools and AI-assisted workflow automation•      Strong project management, communication, and stakeholder coordination skills•      Enthusiasm for community education, especially engaging children and school groups•      Singapore Citizen or Permanent Resident, minimum 21 years old (Mom with kids will be bonus)Key Duties and Responsibilities1. Sustainable Packaging Transition~25% of timeLead Little Totler’s transition from single-use plastic cups to sustainable paper-based packaging:•      Research and shortlist paper cup suppliers with relevant certifications (e.g. FSC-certified, food-safe, compostable or recyclable)•      Run pilot tests with kitchen and operations teams; manage rollout timeline and vendor coordination•      Track packaging waste reduction metrics before and after transition•      Evaluate additional packaging improvements (labels, delivery bags, cutlery, condiment sachets)•      Support compliance with Singapore’s mandatory packaging reporting under the Resource Sustainability Act2. AI-Enabled Process Automation~15% of timeIdentify and deploy AI tools and automation agents to reduce manual tasks across operations:•      Map existing manual workflows (order processing, inventory, customer feedback, scheduling) to identify automation opportunities•      Evaluate and implement AI agents or no-code automation tools suited to Little Totler’s scale•      Measure efficiency gains and document sustainability benefits (reduced paper use, streamlined processes)•      Train staff on new tools and foster a culture of digital-first, sustainable operations3. Clean Food Sourcing & Sustainable Food Practices~10% of timeAdvance Little Totler’s commitment to cleaner, more sustainably sourced food:•      Review ingredient sourcing; prioritise whole, minimally processed, and locally sourced ingredients where feasible•      Work with kitchen and menu teams to reduce ultra-processed ingredients and introduce lower-impact alternatives•      Implement food waste tracking across the central kitchen with reduction protocols (FIFO, portion management)•      Research carbon footprint of key menu items and recommend lower-emission food choices over time4. Community Education & School Kitchen Tours~10% of timeDesign and run sustainability education programmes for school groups visiting the central kitchen:•      Develop age-appropriate tour content connecting food origins, kitchen practices, and eco-friendly packaging•      Coordinate logistics for school visits — scheduling, guide scripts, materials, and post-visit follow-up•      Build and maintain partnerships with primary schools, preschools, and early childhood centres•      Run internal staff awareness campaigns on sustainability targets and milestones5. Sustainability-Led Brand Marketing & Content~25% of timeCreate and execute marketing campaigns that authentically communicate Little Totler’s sustainability story:•      Develop social media content (Instagram, TikTok, Facebook) centred on eco-packaging, clean ingredients, kitchen transparency, and school engagement•      Produce or coordinate Reels, short-form videos, and behind-the-scenes content showcasing sustainability practices•      Write captions, blog posts, and EDM content aligned with the company’s green brand narrative•      Track content performance metrics and refine strategy based on engagement and reach data•      Support product launches and seasonal campaigns with sustainability-first messaging6. KOL / Community Partnerships & School Outreach Marketing~10% of timeBuild and manage external partnerships that amplify sustainability messaging:•      Identify and engage parent influencers, eco-conscious KOLs, and family-focused community accounts•      Coordinate school tour promotion — outreach emails, digital flyers, and social amplification•      Manage campaign briefs, timelines, and deliverables for external collaborators•      Represent Little Totler at relevant community events, sustainability fairs, or F&B expos