(Senior) Data Analytics / Data Platform specialist (Engagement Team)
Coupang · Japan
About Rocket Now Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower) About CP One Japan CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers.
Role OverviewRocket Now is looking for a highly analytical and operationally strong data analyst / Senior data analyst to support and scale our delivery driver operations. This role will focus on driver onboarding, day-to-day driver operations, incentive program management, and solving operational challenges through data-driven and creative approaches.
This role focuses on using data to improve driver engagement, retention, and supply quality, working closely with operations, growth, and marketplace teams. Rather than building infrastructure alone, you will act as a data partner to the business, transforming complex data into actionable insights and scalable solutions that drive marketplace performance.
What You’ll Do 1. Drive Driver Engagement & Retention Strategy
Analyze driver lifecycle: onboarding → activation → engagement → retention
Identify key drop-off points and improvement opportunities
Support initiatives such as incentives, rewards, and resurrection programs
2. Support Marketplace & Supply Decisions
Provide data insights on:
Supply-demand balance
Driver availability and activity levels
Regional/time-based supply gaps
Partner with Ops and Marketplace teams to optimize driver supply
3. Build Metrics & Reporting System
Define and standardize key metrics (e.g. active drivers, retention, activation rates)
Build and maintain dashboards for business teams
Ensure consistent KPI definitions across stakeholders
4. Analyze Incentives & ROI
Evaluate effectiveness of driver incentives (promotions, missions, rewards)
Conduct cohort analysis and ROI evaluation
Provide recommendations: scale, iterate, or stop programs
5. Enable Data-Driven Decision Making
Translate business questions into analytical frameworks
Support A/B testing and experiment design
Deliver clear insights to drive decisions
Required Qualifications
5–8+ years experience in Data Analytics / Business Analytics / Data Platform Strong SQL skills (must-have) for data extraction and analysis
Proven ability to analyze data and translate insights into actionable operational improvements
Preferred Qualifications
Experience in delivery, logistics, mobility, or marketplace operations is a plus Experience designing or managing incentive programs Language Requirements
English: Business level (required) Japanese: Native