Marketing
Dynasty Travel International · Singapore
Marketing Manager (Digital and Events), Dynasty Travel X (DTX)About usFounded in 1978, Dynasty Travel is a trusted Singapore travel brand.The roleOwn demand generation for DTX, online and offline. Our Travel Advisors close sales from leads we provide, so your output directly decides their revenue and ours. You will rebuild a decades-old brand for a new generation of travellers while keeping the trust it already has.ResponsibilitiesLead generation: Plan and run paid, social, email and search campaigns that deliver qualified leads to our Travel AdvisorsEvents: Plan and run events that generate leads and bookings: travel fairs, roadshows, destination showcases, client and partner events, webinars and corporate or MICE presentationsEvent ROI: Set targets per event, capture every lead into our CRM, and report cost per lead and bookings by event. Drop events that do not pay backBrand and content: Build DTX’s voice across social, video, email, web and event collateral. Make travel products and itineraries sellFunnel ownership: Track cost per lead, conversion and return on ad spend across all channels. Cut what does not work and scale what doesCampaign calendar: Plan seasonal and destination campaigns (school holidays, long weekends, group tours, MICE) and align events to themAI-centric marketing: Use AI tools to produce, test and optimise content and campaigns faster than a traditional agency. Work with our tech team to connect marketing and event data to our ERPPartnerships: Work with local operators, airlines, tourism boards and creators on co-marketing and co-hosted eventsReporting: Give leadership a clear weekly view of spend, leads and bookings by channel and eventRequirementsProven experience running performance and digital marketing with measurable resultsHands-on experience planning and running events, from budget and vendors to on-site executionStrong copywriting and content judgementComfortable with analytics and ad platforms (Meta, Google, TikTok, email tools, CRM)Hands-on with AI tools in your daily workflowSelf-directed, fast, and comfortable owning outcomesWillingness to work from our office (this is not a remote role)Willingness to work some weekends and evenings during eventsNice to haveExperience in travel, hospitality or high-consideration consumer productsExperience with travel fairs, exhibitions or B2B and MICE eventsExperience with video production or creator partnershipsWhy join DTXLead marketing for one of the most ambitious applied-AI transformations in travelHigh autonomy, fast decisions, direct influence on commercial resultsEarly-stage entry with real upside. A strategic investor has already invested in DTX [confirm valuation wording before publishing]How to applyEmail [email protected], cc [email protected]. Include examples of campaigns and events you have run and the results.DTX is an equal opportunity employer. All qualified applicants are welcome, and selection is based on skills and experience.