Regional Business Lead

Hepmil Media Group (HMG), part of Publicis Groupe, is a digital creator and content agency. We partner over 3,000 content creators across the SEA region, and are uniquely positioned to empower brands looking to create thumbstopping content. As operators of content platforms SGAG, MGAG, PGAG and MCRI, we are experts at engaging Gen Z and young millennials through hyper-localized entertaining content across TikTok, Instagram and more. Learn more about HMG at www.hepmil.com.About the RoleThe Regional Business Lead supports Hepmil Media Group’s commercial expansion across Southeast Asia by driving new business opportunities, regional pitches, and strategic partnerships. You will play a key role in identifying new clients, building strong relationships, and shaping commercial proposals that bring Hepmil’s content, creator, and social commerce products to life. This is a fast-paced, high-impact role suited for a commercially driven individual who’s strategic, persuasive, and passionate about the creator economy, creator-led marketing and social media.Key Responsibilities1. Regional Client Prospecting & Lead GenerationIdentify and pursue new business opportunities across key markets (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines)Conduct outbound prospecting — from researching leads and initiating contact to securing pitch meetingsBuild and nurture strong relationships with brand and agency decision-makers across verticals (FMCG, beauty, tech, lifestyle, travel, finance)Support the Regional Head in maintaining a healthy and diversified sales pipeline2. Pitching & Proposal DevelopmentCollaborate with Creative Strategy, Creator Partnerships, and Content teams to develop compelling proposals and campaign recommendationsCraft client presentations, pitch decks, and pricing proposals that reflect both creative quality and commercial soundnessLead selected pitch presentations, demonstrating confidence, insight, and market understandingGather feedback post-pitch to refine Hepmil’s product positioning and sales approach3. Product Commercialization (Content, Creator, Social Commerce)Work closely with the Regional Head of BD and Product teams to bring new commercial products to marketContent: Scale branded content offerings across Hepmil’s owned media (SGAG, MGAG, PGAG, MRCI)Creator: Strengthen Hepmil Creators’ Network positioning through new influencer programs, performance packages, and creative partnershipsSocial Commerce: Support development of commerce-led activations (TikTok Shop, XiaoHongShu, YouTube Shopping, etc) that convert awareness into measurable sales.Identify cross-market opportunities to package Hepmil’s offerings for regional or multi-country campaignsCollect market feedback and client needs to inform future product iterations4. Commercial Planning & Margin TrackingSupport commercial forecasting, deal structuring, and revenue tracking in collaboration with the Finance and Operations teamsEnsure all pitches and proposals align with Hepmil’s profitability and pricing frameworksTrack deal margins and work with internal teams to maintain healthy commercial performance across campaigns5. B2B Marketing & Brand VisibilityRepresent Hepmil at client meetings, industry events, and networking sessions to strengthen the company’s market visibilityContribute to case studies, success stories, and client testimonials that showcase Hepmil’s capabilities.Support the Regional Head in executing B2B marketing initiatives such as trade events, client workshops, and co-marketing partnerships6. Regional Collaboration & Team AlignmentPartner with local Business Development and Account teams across markets to align on pitches, pricing, and client acquisition strategiesEnsure learnings, best practices, and success stories are shared across regional teamsWork collaboratively across departments (Accounts, Creator Team, Creative Strategy) to deliver a cohesive client experienceRequirementsOver 6 years of experience in client servicing, business development, partnerships, or account management roles (preferably in media, digital, content, or creator-focused industries)Experience working with regional stakeholders and cross-cultural teams in SEAStrong understanding of the media and advertising landscape, especially social platforms (TikTok, Instagram, YouTube, Xiaohongshu etc.)Passion for creator-led content, social media trends, and digital innovationExcellent communication, presentation, and relationship-building skillsStrong negotiation and commercial judgmentHighly organized, proactive, and able to manage multiple deadlines in a fast-moving environmentComfortable with travel across Southeast Asia