Media Planner

JOB SUMMARYWe are seeking a Media Planner to join our in-house media team. This role is central to how we plan, activate, and optimize digital campaigns across performance, brand, and full-funnel objectives. Acting as an internal media agency, you will partner with brand teams and leading platforms (Google, Meta, TikTok, The Trade Desk, etc.) to deliver data-driven, scalable, and impactful media execution.KEY ACCOUNTABILITIESStrategic Media PlanningTranslate brand briefs into clear, insight-led media strategies across paid social, programmatic/display, video, search, and e-commerce.Recommend channel mix, targeting frameworks, and budget allocations aligned with business goals.Present compelling planning decks and investment rationales to secure stakeholder buy-in.Media Buying & Campaign ManagementExecute media buys in line with approved plans and budgetsSet up, monitor, and optimize campaigns on media platforms and buying toolsManage booking confirmations, material deadlines, trafficking, and launch checksLiaise with media owners, publishers, and platforms on rates, placements, and performanceEnsure campaigns are delivered on time, in full, and within budgetPerformance Management & OptimizationMonitor pacing, delivery, and KPIs (ROAS, CPM, CPV, reach, frequency, etc).Apply real-time optimizations across bids, budgets, audiences, and creatives.Provide weekly insights and recommendations to maximize efficiency and impact.Reporting, Insights & AnalysisDeliver weekly, monthly, and post-campaign reports in collaboration with local brand teams.Extract actionable insights to inform future planning cycles and creative strategies.Build a library of benchmarks and best practices to scale learnings across markets.Stakeholder & Platform CollaborationServe as the primary digital media contact for brand and market teams.Partner with platform reps on best practices, A/B testing, and quarterly reviews.Align media execution with broader brand and e-commerce strategies to ensure consistency across the customer journey.Process, Governance, ToolsMaintain centralized documentation (media calendars, budget trackers).Uphold compliance with brand safety, ad policies, and measurement standards.Identify opportunities to streamline workflows and enhance operational efficiencyJOB QUALIFICATIONS2–4 years of hands-on experience in digital media planning and buying (in-house or agency).Proficiency with at least two major platforms (Meta, Google Ads, DV360, TikTok, Snapchat, The Trade Desk).Strong analytical skills with the ability to interpret and act on performance data.Excellent project management and communication skills; adept at stakeholder coordination.Proven ability to manage multiple campaigns and markets simultaneously with attention to detail.Preferred Qualifications:Experience with e-commerce media, remarketing frameworks, or full-funnel strategy.Familiarity with ad servers, tracking, and attribution tools.APAC market experience.Strong Excel/Sheets and presentation skills.