Social Media Strategist / Content Lead

About The Story PeopleThe Story People is a creative agency under The People Group, specialising in brand storytelling, digital content, and social media strategy for companies across Singapore. We operate on a flexible swarm team model — assembling the right talent around each client's specific needs to deliver sharp, purposeful creative work.We are currently building a dedicated team for a significant government social media management contract and are looking for a Social Media Strategist and Content Lead to anchor this engagement.The RoleYou will be the strategic and creative engine behind a high-profile government social media account. Working alongside the Creative Director and Account Director, you will own the content strategy, editorial calendar, and platform performance across six platforms — Facebook, Instagram, TikTok, YouTube, X, and WhatsApp.This is not a junior execution role. We need someone who can think strategically, write compellingly, brief creatives effectively, and present performance data with confidence to senior government stakeholders.What You'll Be DoingLead the development of monthly content calendars on a rolling 3-month basis, covering all platforms and content formatsDrive content strategy and ensure all output is aligned to the client's communications objectives and public health mandateBrief and oversee creative production — carousels, short-form videos, motion graphics, static posts — and ensure platform specifications are met across all formatsMonitor social media trends actively and recommend reactive content opportunities in a timely mannerWrite and review copy across all post formats and platforms, maintaining a consistent and appropriate brand voiceManage the content approval workflow with government stakeholders — coordinating feedback rounds, revisions, and sign-offsProduce monthly performance reports covering engagement metrics, top and bottom performing posts, audience demographics, month-on-month comparisons, and actionable recommendationsContribute to year-end review reports and present findings to senior managementSupport the development of an editable design template system for client in-house useCoordinate with the production team on video shoots — talent briefs, platform adaptations, and delivery timelinesWhat We're Looking ForMinimum 4 years of experience in social media strategy, content marketing, or digital communications — agency experience strongly preferredProven track record managing multi-platform social media accounts at an organisational or brand levelStrong copywriting skills in English across different tones and formats — from educational and informative to conversational and campaign-ledExperience working with or producing content for government agencies, statutory boards, or public sector organisations is a strong advantageComfortable presenting strategy and performance data to senior stakeholdersHands-on experience with social media management and analytics tools (Meta Business Suite, TikTok for Business, YouTube Studio, or equivalents)Strong understanding of platform-specific content formats, audience behaviour, and algorithm trendsAbility to manage multiple workstreams simultaneously with tight deadlines and structured approval processesSingapore-based and available for on-site meetings and production coordination as requiredBonus PointsExperience handling content for Political Office Holders or ministerial communicationsBackground in healthcare, public health, or government communicationsFamiliarity with short-form video production workflows and briefing videographersExisting network of production contacts in SingaporeWhy Join This ProjectWork on a nationally visible government health communications mandateCollaborate with an experienced creative director and account leadCompetitive contract remuneration commensurate with experienceGenuine creative latitude within a structured government brief