Growth Marketing Executive

About ResparkleResparkle is an Australian brand creating healthier, plant-based home cleaning products that are tough on dirt but gentle on families. As we expand across Singapore and Malaysia, we're looking for a creative and proactive marketer to help grow our brand through engaging content, creator partnerships and community building.This is an exciting opportunity to join a growing purpose-driven consumer brand and play an important role in shaping how thousands of families discover Resparkle.About the RoleWe're looking for a creative, organised and hands-on Junior Growth Marketing Executive who loves social media, enjoys creating content and has a passion for building online communities.You don't need years of experience, but you should be curious, eager to learn, confident communicating with people and excited about creating content that people genuinely want to watch and share.Working closely with the founder and external marketing agency, you'll help bring our brand to life across social media while supporting creator partnerships and e-commerce growth initiatives.Key ResponsibilitiesSocial Media ContentPlan and schedule organic content across Instagram, TikTok, Facebook and other relevant platformsCreate engaging posts, reels, stories and short-form videos aligned with our content pillarsWrite captions that educate, entertain and inspire our audienceMonitor social media trends and recommend content ideas that are relevant to our brandAssist with basic photography and video editing using mobile devices and editing appsMaintain a monthly content calendarContent CreationFilm behind-the-scenes contentCapture product demonstrations and lifestyle contentAssist during campaign shoots, events and product launchesWork with the founder to develop authentic founder-led contentRepurpose long-form content into multiple short-form pieces for different platformsInfluencer & Creator MarketingResearch and identify creators who align with the Resparkle brandBuild and maintain an influencer databaseReach out to creators and manage communicationsCoordinate product gifting campaignsTrack campaign performance and creator deliverablesBuild long-term relationships with creators and brand advocatesAffiliate Program ManagementRecruit affiliates for TikTok Shop and ShopeeSupport onboarding of new affiliatesMaintain regular engagement with affiliate partnersMonitor affiliate performanceIdentify opportunities to improve affiliate salesPrepare simple monthly performance reportsCommunity ManagementRespond to customer comments and direct messagesEngage with followers and relevant communitiesBuild relationships with customers and encourage user-generated contentIdentify opportunities to increase engagement and grow our online communityMarketing SupportAssist in planning product launches and campaignsSupport pop-up events and brand activationsCoordinate marketing assets with external agencies and designersConduct competitor and market researchTrack marketing trends and provide ideas for new initiativesAssist with email marketing campaigns and website content updates where requiredWhat We're Looking ForExcellent written and spoken EnglishStrong communication and interpersonal skillsCreative thinker with an eye for good contentComfortable appearing in videos and filming content when requiredOrganised with strong attention to detailSelf-motivated and proactivePositive attitude and willingness to learnPassion for social media and digital marketingExperience working with influencers or content creatorsFamiliarity with Shopee, TikTok Shop or e-commerce platforms is a bonusInterest in health, sustainability or consumer brands is an advantage