Senior Performance Marketing Executive / Manager (Tiktok Shop)

Job HighlightsPermanent employment opportunityAttractive salary of $4,500 – $6,500 + Variable Bonus5-day work weekLocation: Kallang AvenueOpportunity to drive the growth of an established consumer technology brandKey Responsibilities1. TikTok Advertising & Campaign ManagementPlan, manage and optimise TikTok advertising campaigns to drive sales and achieve profitability targets.Manage advertising budgets, test creatives and scale successful campaigns.Identify effective product selling points and video advertisements that generate conversions.Support sales growth through short-form videos and live-streaming campaigns.2. KOL & Influencer MarketingDevelop and execute influencer and KOL marketing strategies across TikTok, Instagram and YouTube.Identify, engage and manage influencers, content creators and external agencies.Coordinate partnerships, campaign deliverables and promotional content.Build long-term relationships with creators to drive brand awareness and sales.3. Performance & Profitability ManagementMonitor advertising performance, ROAS, ROI, CPA, CAC, GMV and campaign profitability.Calculate break-even ROAS and evaluate advertising returns after product costs and affiliate commissions.Identify high-performing products and recommend promotional pricing, bundles and advertising budget allocation.Optimise campaigns to maximise sales conversion while maintaining profitability.4. Content & Team CollaborationWork closely with internal video production, influencer, affiliate and e-commerce teams to develop effective marketing content.Provide creative direction and actionable feedback based on advertising performance.Identify successful content and leverage it for paid advertising campaigns.5. Reporting & AnalysisMonitor daily advertising expenditure, sales performance, ROAS and cost per order.Prepare monthly performance reports and evaluate campaign results against sales and profitability targets.Recommend improvements to advertising strategies, creative content and budget allocation.Job RequirementsProven hands-on experience managing TikTok Shop advertising campaigns for physical consumer products.Experience personally managing and optimising advertising campaigns rather than solely overseeing external agencies.Strong understanding of TikTok Shop advertising, campaign optimisation and performance marketing.Good knowledge of ROAS, ROI, CPA, CAC, GMV and advertising profitability.Ability to manage and scale advertising budgets while maintaining profitable returns.Experience working with KOLs, influencers and content creators to develop sales-driven promotional content.HOW TO APPLY:Interested applicants, please click on “Apply Now” or email to ••••@trustrecruit.com.sg with provided your latest resume in MS WORD format with below information.Last drawn salaryExpected salaryNotice periodReason for leavingWe regret only shortlisted candidates will be notified.Important Note: Trust Recruit Pte Ltd is committed to safeguarding your personal data in accordance with the Personal Data Protection Act (PDPA).Please read our privacy statement on our corporate website www.trustrecruit.com.sg.Trust Recruit Pte LtdEA License No: 19C9950EA Personnel: Lim Dick Sern (Dick Sern)EA Personnel Reg No: R22106832