Digital Campaign Strategist – Performance Marketing & AI Growth

Digital Campaign Strategist – Performance Marketing & AI GrowthCompany: Nexus Bridge AI PTE. LTD.Employment Type: Full-TimeLocation: Singapore / HybridMonthly Salary: S$4,000–S$5,500Role OverviewNexus Bridge AI is looking for a hands-on Digital Campaign Strategist to support performance advertising, short-form video optimisation, livestream marketing and AI-enabled digital operations.This is a growth and career-development role suitable for candidates with experience in digital marketing, social media, e-commerce, content, analytics or related functions who are prepared to develop deeper capabilities in performance marketing and marketing technology.The successful candidate will undergo structured on-the-job training and progressively take ownership of client campaigns and digital project delivery.Key Responsibilities1. TikTok and Meta Advertising* Plan, launch and optimise campaigns across TikTok, Facebook and Instagram.* Support lead-generation, local services, e-commerce and brand-awareness campaigns.* Configure advertising accounts, pixels, events, lead forms and landing-page tracking.* Monitor CTR, CVR, CPL, CPA and ROAS.* Identify campaign issues, control advertising spend and recommend corrective action.* Prepare weekly performance reports and campaign recommendations.2. Creative Performance Analysis* Evaluate whether short-form video assets are suitable for paid advertising.* Analyse hooks, offers, visuals, scripts, duration and calls to action.* Develop clear creative briefs for videographers, editors and content teams.* Establish structured creative-testing plans.* Use campaign data to recommend new creative angles and improvements.3. AI and Marketing Technology* Use AI tools to support market research, content ideation, script development, campaign analysis and reporting.* Research and test AI-enabled marketing, video, automation and analytics tools.* Develop AI-assisted workflows that improve delivery speed and reduce operating costs.* Assess the accuracy, commercial value, security and compliance of AI-generated outputs.* Document approved tools and processes in internal SOPs.* Protect confidential company and client information when using public AI platforms.4. Short-Form Video and Account Growth Tools* Research compliant tools for content testing, scheduling, account management and social media operations.* Evaluate short-form video, content management, analytics and marketing automation software.* Assist with the implementation and operation of approved systems.* Document setup procedures, account access and troubleshooting processes.* Avoid tools or methods that breach platform policies or compromise account security.5. Livestream Marketing and Paid Traffic* Support livestream planning, setup, traffic acquisition and campaign optimisation.* Work with hosts, livestream controllers, content teams and sales personnel.* Analyse audience retention, engagement, clicks, leads and sales performance.* Develop pre-live, live-session and post-live advertising plans.* Support the progressive development of TikTok and social-commerce livestream capabilities.6. Research and Project Delivery* Research unfamiliar platforms, tools and market requirements independently.* Convert findings into practical recommendations and implementation plans.* Coordinate with clients, content creators, vendors and overseas delivery partners.* Maintain project timelines, campaign records, SOPs and performance reports.* Take ownership of assigned work and follow through until completion.Candidate Requirements* Diploma or bachelor’s degree in Marketing, Business, E-Commerce, Communications, Data Analytics, Information Technology or a related discipline.* At least two years of full-time working experience after graduation or National Service.* Relevant experience in digital marketing, social media, content, e-commerce, advertising, analytics or project operations.* Strong interest in TikTok, Meta advertising, short-form video, AI tools and livestream marketing.* Comfortable working with data and learning new digital systems.* Good research, problem-solving and project-management abilities.* Able to communicate professionally in English.* Chinese-language proficiency is useful for coordinating with regional partners and reviewing Chinese-language platforms, where required for the role.* Responsible, self-directed and willing to perform hands-on operational work.Preferred Experience* Exposure to TikTok, Facebook, Instagram, livestreaming or e-commerce.* Experience analysing short-form video content or advertising performance.* Familiarity with AI, automation, CRM or digital marketing tools.* Understanding of Singapore and Southeast Asian consumer markets.* Agency, start-up, MCN, local-services or cross-border marketing experience.Application RequirementsPlease submit:* An updated CV.* Two relevant marketing, content, e-commerce or analytics projects.* A short explanation of your personal contribution to each project.* Examples of digital or AI tools you have used.* Any available campaign, content or project portfolio.* A short explanation of why you are moving into performance marketing and AI-enabled digital growth.Career DevelopmentThe successful candidate will undergo structured training in:* TikTok and Meta campaign operations.* Conversion tracking and performance measurement.* Creative performance analysis.* AI-assisted marketing workflows.* Short-form video and account-management systems.* Livestream marketing and paid traffic.* Client campaign delivery and reporting.After demonstrating the ability to independently manage campaigns and client delivery, the candidate may progress to Growth Strategy & Delivery Lead.