Senior Executive / AM, Marketing

SENIOR EXECUTIVE / ASSISTANT MANAGER,MARKETINGABOUT USKiztopia isa leading family edutainment brand dedicated to creating meaningful play experiences for children and families. With multiple concepts and locations across Singapore and the region, we continue to grow through innovation, creativity, and a commitment to delivering exceptional experiences.As part of our continued growth, we are expanding our portfolio with Xventure—our next-generation indoor active sports park designed to inspire movement, challenge and repeat play for older children, youths and families. Together, Kiztopia and Xventure reflect our commitment to creating engaging experiences that bring people together through play, exploration and active entertainment.Join us and be part of an exciting growth journey as we shape the future of family and active entertainment across the region.ROLE OVERVIEWThe Senior Executive / Assistant Manager, Marketing is a full-time Xventure role focused on planning, executing, and optimising integrated marketing initiatives for Xventure. Xventure is a dynamic, experience-driven brand focused on creating engaging, high-impact customer experiences that strengthen brand awareness, drive visitation, and support business growth.Reporting to the Senior Marketing Manager, this role plays a key part in delivering end-to-end marketing campaigns across digital marketing, CRM, social media, paid advertising, website management, partnerships, influencer marketing, and on-ground activations.In this role, you can expect to be deeply involved in shaping Xventure’s brand presence and campaign execution across the full marketing funnel — from strategy and content development to launch, performance tracking, and optimisation. The successful candidate will be a highly hands-on marketer who thrives in a fast-paced environment, manages multiple workstreams confidently, and collaborates effectively with internal and external stakeholders to deliver impactful, results-driven campaigns.RESPONSIBILITIESIntegrated Marketing Campaign ManagementPlan, execute, and manage integrated marketing campaigns across online and offline channels.Support annual marketing planning and execute seasonal, tactical, and always-on campaigns.Coordinate campaign timelines, budgets, creative assets, and deliverables to ensure successful execution.Work closely with Operations, Sales, Business Development, and external partners to deliver effective marketing initiatives.Monitor campaign performance and recommend optimisation opportunities.CRM & Customer Lifecycle MarketingManage CRM and loyalty marketing initiatives to drive customer acquisition, retention, and repeat visitation.Plan and execute EDM campaigns, customer segmentation, automated customer journeys, and promotional communications.Analyse customer behaviour and database insights to identify opportunities for growth.Track CRM performance, including membership growth, engagement, retention, redemption, and conversion metrics.Ensure customer data is maintained accurately and in compliance with data privacy requirements.Social Media& Content MarketingPlan and execute content strategies across social media platforms.Develop engaging content that strengthens brand awareness, community engagement, and customer conversion.Manage content calendars and coordinate campaign content production.Create marketing copy, short-form videos, reels, and social-first content.Monitor social media trends and identify opportunities to enhance brand visibility.Manage community engagement and online brand reputation.Paid Media& Performance MarketingPlan, execute, and optimise paid advertising campaigns across Meta, Google, TikTok, and other relevant digital platforms.Monitor campaign budgets, audience targeting, and performance metrics.Analyse campaign performance and recommend improvements to maximise return on investment.Work closely with agencies and media partners where required.Website& Digital Platform ManagementMaintain and update website content, promotions, events, and campaign information.Ensure website content remains accurate, engaging, and aligned with brand guidelines.Monitor website performance and user experience.Support SEO and digital optimisation initiatives to improve traffic and conversion.Coordinate website enhancements and troubleshooting with external vendors where required.Partnerships& Marketing CollaborationsDevelop and maintain relationships with mall marketing teams, strategic partners, schools, sports communities, and corporate organisations.Coordinate joint marketing campaigns, sponsorships, promotions, and partnership\ activities.Identify opportunities to increase brand awareness and drive customer traffic through strategic collaborations.Support outreach initiatives that strengthen the brand's presence within target communities.Influencer& Brand Ambassador ManagementIdentify, engage, and manage influencers, KOLs, athletes, sports communities, and brand ambassadors.Coordinate campaign briefs, content deliverables, contractual arrangements, and campaign execution.Evaluate campaign effectiveness and return on investment.Identify new partnership opportunities that align with brand objectives.Reporting& Performance AnalysisPrepare weekly, monthly, and post-campaign performance reports.Track key marketing KPIs, including campaign performance, customer acquisition, CRM, website analytics, social media performance, and partnership outcomes.Translate data into actionable insights and recommendations.Present campaign performance and recommendations to the Senior Marketing Manager.REQUIREMENTSDiploma or Degree in Marketing, Communications, Business, Digital Marketing, or a related field.Minimum 3–5 years of relevant marketing experience, preferably in integrated marketing or brand marketing.Experience managing multiple marketing channels, including CRM, social media, paid media, website content, partnerships, and content marketing.Experience within the entertainment, attractions, sports, lifestyle, hospitality, or leisure industry will be an advantage.Strong understanding of customer acquisition, retention, loyalty marketing, and campaign performance optimisation.Hands-on experience with Meta Ads, Google Ads, EDM platforms, website CMS, and social media analytics tools.Strong project management, organisational, and analytical skills, with the ability to manage multiple campaigns and priorities simultaneously.Proactive, resourceful, and able to work independently while collaborating effectively with cross-functional teams and external partners.Excellent communication and stakeholder management skills.Proficiency in Microsoft Office applications, particularly PowerPoint and Excel. Experience with Canva, Adobe Creative Suite, CapCut, or similar content creation tools will be an advantage.