Media Director

About MediatropyMediatropy is an independent, award-winning full-service digital agency with over 80 people across Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, Hong Kong and Dubai.We partner with brands across hospitality, F&B, education, finance and many other industries to deliver integrated digital marketing solutions spanning Creative, Media, Social, SEO/GEO, Web Development, Data & Analytics and AI.At Mediatropy, we believe exceptional work starts with exceptional people. We invest in building a culture that values collaboration, work-life balance, continuous learning and personal growth, while empowering our teams to do meaningful work for leading regional brands.About the RoleAs the Media Director, you will lead and shape Mediatropy's Media practice, driving its strategic vision, commercial growth, service innovation, and operational excellence.You will be accountable for building a high-performing media function that delivers measurable business outcomes for clients while supporting the agency's long-term growth ambitions. You will oversee the media function across strategy, planning, execution, innovation, partnerships, talent development, and business growth. Working closely with the Executive Leadership Team and cross-functional departments, you will ensure Mediatropy remains at the forefront of digital media, AI-driven marketing, and emerging technologies.This role requires an inspiring leader who can develop high-performing teams, build trusted relationships with C-level clients, win new business, and continuously evolve the agency's media capabilities.Key Responsibilities1. Strategic Leadership & VisionDefine and execute the strategic vision for Mediatropy's Media practice, ensuring alignment with the agency's overall business objectives.Champion innovation by identifying emerging technologies, platforms, AI capabilities, and industry trends that strengthen the agency's competitive advantage.Build scalable media capabilities, frameworks, and best practices across planning, buying, optimisation, measurement, and reporting.Drive organisational transformation and the adoption of AI-powered tools, automation, and new ways of working.Represent Mediatropy as a media thought leader through industry events, conferences, webinars, publications, and award programmes.2. Commercial Leadership & Business GrowthOwn the commercial success and profitability of the Media department.Drive revenue growth by expanding existing client partnerships, introducing new media services, and identifying new business opportunities.Lead the media function during agency pitches, RFPs, and strategic client presentations.Serve as the executive media lead for prospective and key strategic accounts.Build strong relationships with senior client stakeholders, positioning Mediatropy as a trusted strategic partner.Contribute to annual business planning, departmental budgeting, forecasting, and revenue targets.3. Client LeadershipAct as the senior strategic advisor for key client accounts.Develop integrated media strategies that align with clients' business objectives and deliver measurable business outcomes.Lead executive presentations, quarterly business reviews, and strategic planning sessions.Ensure consistently high standards of client service, campaign performance, and strategic thinking across the media portfolio.Work closely with Creative, Account Management, Data & Analytics, and Creative teams to deliver integrated marketing solutions.4. Media Strategy, Innovation & PartnershipsProvide strategic oversight across all digital media channels, including Search, Social, Programmatic, Video, Display, Retail Media, Influencer, Emerging Platforms, and AI-driven solutions.Guide the Associate Media Director and Media team in developing best-in-class media strategies and optimisation frameworks.Evaluate emerging media opportunities and technologies to enhance campaign effectiveness and client outcomes.Build and strengthen strategic partnerships with media owners, technology platforms, and third-party vendors.Negotiate commercial agreements that maximise value for both clients and the agency.Ensure campaign performance is continuously monitored, analysed, and optimised through data-driven insights.5. People Leadership & Capability DevelopmentBuild, lead, and inspire a high-performing Media team through coaching, mentorship, and effective leadership.Recruit, develop, and retain top media talent while building a strong leadership pipeline.Establish clear career development pathways, succession planning, and continuous learning initiatives.Foster a collaborative, inclusive, and high-performance culture built on accountability, innovation, and excellence.Ensure effective workforce planning, resource allocation, and operational efficiency across the department.6. Operational ExcellenceEstablish best-in-class operational processes that improve efficiency, quality, scalability, and profitability.Ensure governance and quality assurance across media planning, buying, reporting, and campaign delivery.Develop risk management strategies to proactively identify and mitigate operational challenges.Ensure compliance with industry regulations, privacy standards, and data governance requirements.Continuously evaluate and improve media workflows, reporting frameworks, and internal processes.Qualifications & ExperienceBachelor's degree in Marketing, Advertising, Communications, Business, or a related discipline.Minimum 10-12 years of progressive experience in digital media planning, buying, performance marketing, or integrated media, preferably within a media or digital agency.Minimum 7 years of experience leading high-performing teams and managing senior leaders.Proven success leading agency growth through new business development, strategic pitches, and client acquisition.Demonstrated experience managing enterprise, regional, or global client portfolios.Strong commercial acumen with experience managing departmental budgets, forecasting, profitability, and revenue growth.Deep expertise across Google Marketing Platform, Google Ads, Meta, LinkedIn, TikTok, DV360, Search, Social, Programmatic, Display, Video, and emerging media technologies.Strong understanding of marketing measurement, attribution, audience strategy, analytics, and performance optimisation.Exceptional strategic thinking with the ability to translate business challenges into innovative media solutions.Outstanding communication, presentation, negotiation, and stakeholder management skills, with confidence engaging C-suite executives.Experience leading organisational transformation, digital innovation, and AI adoption is highly desirable.Regional or global media leadership experience is an advantage.What Success Looks LikeEstablishes Mediatropy as a recognised leader in digital media and AI-driven marketing.Delivers sustainable revenue growth and profitability for the Media practice.Wins, grows, and retains strategic client partnerships.Builds and develops a high-performing, future-ready Media team.Drives innovation through AI, automation, and emerging media technologies.Delivers consistently outstanding client satisfaction and measurable business results.Creates scalable processes and capabilities that support the agency's continued growth.Why Join Mediatropy?Work with regional and international brands across Southeast Asia.Collaborate with talented strategists, creatives and digital specialists across multiple markets.Gain exposure to a wide variety of industries and digital platforms.Flexible work schedule and hybrid work arrangement (2 days in office).Strong culture of work-life balance and continuous personal development.Opportunity to work from abroad after probation.Health and dental insurance for employees in applicable markets.Generous annual leave entitlement for employees in markets with fewer public holidays.