YouTube Specialist - Trader channel (Format Lead & Senior Writer)

About PhonePe Limited: Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

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About The Role  You are the algorithmic brain behind our highest-velocity financial property. This channel caters to active, serious investors focused on Futures and Options (F&O), technical analysis, and market momentum. Your job is to decode the trading community’s unique psychology and use platform data to scale our viewership. You understand open interest, option chains, chart literacy, and the analytical mindset required to navigate the markets. Operating in our AI-first factory, you will use data models and automated scraping to spot macro trends and derivative catalysts before they hit the retail feed. Focus Area 1: Derivative Market Trend Hunting & Catalyst Capture  You don't wait for traditional planning cycles. You move at the speed of the market ticker.

You monitor live market catalysts, open interest shifts, option chain data, and technical setups to identify breaking content opportunities within minutes.

You translate complex technical analysis, derivative strategies, or macro announcements into high-impact, immediate concepts for our scriptwriters.

You run AI-powered social listening tools across financial platforms, specialized forums, and trading communities to catch retail sentiment shifts before they explode on YouTube.

You coordinate with the production team for rapid-response videos, ensuring we publish while market volume and volatility are still peaking. Focus Area 2: F&O Psychology & Advanced Retention Mechanics  You know exactly what makes a serious, active market participant click and watch.

You optimize for the specific psychological triggers of the derivative community: risk management, position sizing, leverage, volatility, and the search for a definitive edge.

You design hook structures that establish immediate analytical authority, keeping viewers locked in through complex technical setups without losing pacing.

You build a distinct packaging strategy for active trading content: utilizing clean chart patterns, clear data overlays, and high-intent thumbnail concepts that command attention on a crowded screen.

You guide the editing team on the pacing of technical breakdowns, ensuring that option strategies and chart analysis are snappy, visually engaging, and highly scannable.

Focus Area 3: Algorithmic Agility & Real-Time Channel Management  You manage the channel like an active portfolio.

You monitor immediate velocity metrics: tracking click-through rates (CTR) and view-count acceleration within the critical first two hours of an upload.

You leverage YouTube Community posts, polls, and live alerts to keep the audience highly engaged around expiry days, market openings, and critical economic data releases.

You optimize live stream metrics, managing real-time engagement, interactive charts, and viewer retention during high-impact market hours.

You collaborate with the Creative Project Manager to dynamically pivot the content backlog based on daily market performance and viewer drop-off zones.

What We Are Looking For Deep Derivative Literacy: You possess a strong understanding of F&O mechanics, trading psychology, and technical analysis. You know how to read market depth, price action, and option Greeks. Data and Analytics Fluency: You can read a charting screen and a spreadsheet of audience analytics with equal comfort. You know how to extract actionable video concepts from raw platform metrics. Platform Mastery: 3 to 5 years of experience scaling hyper-engaged YouTube channels, specifically within the finance, equity markets, or active trading niches. Speed with High Precision: You thrive in high-pressure environments where getting an accurate, high-quality analysis out in two hours beats getting a perfect video out tomorrow.

Mindset to Succeed Market-Driven: You love the energy of active markets. You see a sudden market correction or an expiry day surge as a high-value content opportunity. Audience-Centric: You understand the active trader's risk tolerance and pain points. You know exactly how to structure titles and thumbnails that address their market concerns or validate their strategies. Data-Obsessed: You do not guess what content works. You let the retention graphs, traffic sources, and performance data dictate the channel's next tactical move. Automation-First: You embrace the automated factory. You are excited to use AI tools to scrape market indicators, generate title variations, and analyze competitor packaging instantly. PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment  Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

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