Specialist, Lifecycle Marketing

About Us  MoneyHero Limited (NASDAQ: MNY) is a leading tech- and AI-powered personal finance aggregation and comparison platform that provides consumers with actionable insights to discover, compare, and choose the best financial products with confidence — bringing data intelligence and seamless digital access across insurance and banking solutions. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. MoneyHero had over 300 commercial partner relationships as at 31 December 2025, and had approximately 5.1 million Monthly Unique Users across its platform for the year ended 31 December 2025. About the Job The Specialist, Lifecycle Marketing role operates as a centralized regional capability, the Specialist, Lifecycle Marketing defines and delivers the Group’s overarching B2B and B2C lifecycle marketing strategy. This role is directly accountable for designing, architecting, and optimizing scalable, automated customer journeys that accelerate acquisition, activation, conversion, retention, and lifetime value across all regional markets. Positioned at the intersection of commercial strategy, data-led customer insight, advanced marketing technology, and AI-driven workflows, you will establish unified lifecycle frameworks, automation standards, and performance disciplines for the Group. As a key partner to local business units, you will balance rigorous regional governance with localized enablement, empowering Country Managers and market teams to drive agile, market-specific execution. What We Offer You will be entitled to a competitive salary and attractive benefits, including:

Annual leave, birthday leave, tenure leave, international remote work leave, and more Professional trainings, career advancement and internal mobility opportunities Competitive benefits including insurance and mental wellness program

The Specialist, Lifecycle Marketing will be responsible for: Strategic Leadership & Governance

Define and lead the Group’s overarching lifecycle marketing strategy across the entire customer funnel, including lead nurture, onboarding, activation, engagement, retention, win-back, and cross-sell to drive long-term user value. Design and govern a regional "air-traffic control" content strategy framework to optimize frequency and sequencing across SingSaver, MoneyHero, Money101, and MoneyMax; mitigate message fatigue and audience overlap while maintaining the guardrails that empower local teams. Own the regional lifecycle marketing roadmap, systematically prioritizing initiatives based on growth objectives, customer insights, business impact, and operational feasibility.

Omni-Channel Architecture & Execution

Orchestrate complex, multi-step customer journeys across a unified omni-channel stack (Email, WhatsApp, App Push, and On-Site/In-App Notifications), ensuring a seamless, frictionless user experience across all digital touchpoints. Architect conditional logic, advanced segmentation, and cross-channel triggers utilizing behavioral, transactional, and demographic data to dynamically route users based on real-time behavior and lifecycle stage. Leverage AI-enabled tools and marketing technology to scale personalization, automate content creation/copywriting variations, and optimize dynamic send-times, ensuring appropriate guardrails and human oversight are maintained. Manage and optimize the CRM and marketing automation platforms, overseeing journey logic, campaign configuration, audience rules, and the integration of AI-enabled personalization and testing tools.

Cross-Border Scalability & Experimentation

Establish a rigorous, region-wide A/B/n testing and experimentation framework to scientifically measure lifecycle lift and incremental revenue. Champion a "test-and-learn" culture by actively extracting successful lifecycle tactics from individual markets and productizing them into scalable, localized playbooks for rapid regional deployment.

Stakeholder Alignment & Local Enablement

Act as the primary regional liaison between Centralized Data/BI, Regional Product, and Local Country Marketing Teams, translating complex data queries and product updates into highly targeted, market-nuanced commercial campaigns. Enable and support local country teams by providing centralized campaign frameworks, asset templates, audience logic, and operating standards that balance regional consistency with local agility.

Analytics, Insights & Compliance

Establish campaign KPIs, dashboards, and reporting routines, analyzing cross-brand performance to generate actionable recommendations for continuous optimization. Ensure all lifecycle campaigns strictly comply with applicable legal, regulatory, privacy, and brand requirements inherent to financial services and regulated environments. Developing lifecycle playbooks, governance processes, and operating standards to support consistency, quality, and scalability across markets

In this role, we are looking for someone with:

8+ years of experience in lifecycle marketing, CRM, retention, or growth marketing, specifically within fintech, digital marketplaces, SaaS, or highly data-led environments. A strong track record of building, managing, and troubleshooting complex, multi-step, event-based customer journeys across Email, WhatsApp, Push, and In-App channels. Advanced technical understanding of enterprise CRM and marketing automation platforms. Practical experience leveraging AI-enabled marketing applications for personalization, content generation, and send-time optimization, combined with strong judgment regarding quality control and brand governance. Strong analytical skills with the ability to interpret complex data models, campaign performance, holdout/control group metrics, and lifecycle trends to drive commercial lift. Proven success working as a liaison across matrixed teams, including Centralized Data/BI, Regional Product, Commercial, Legal, and Compliance within a fast-paced environment. The ability to translate commercial priorities into scalable lifecycle programmes and clear execution plans. Excellent project management, stakeholder management, written communication, and verbal communication skills. Experience managing multiple markets or distinct business units, with a demonstrated ability to balance centralized brand governance against agile local execution. Fluency in English, Cantonese, and Mandarin is required to effectively communicate with stakeholders and localized marketing teams across Hong Kong, Singapore, Taiwan, and the Philippines.

In this role, we are looking for someone with:

Degree in Marketing, Business, Data Analytics, or a related technology discipline preferred. Relevant certifications in advanced CRM platforms, CDP architecture, or analytics are highly advantageous. A data-driven strategist who focuses on incremental revenue and customer lifetime value rather than just vanity lifecycle metrics. Naturally curious about automation, emerging AI tools, and data architecture, with a passion for building seamless digital experiences. A proactive builder who is equally comfortable designing high-level regional frameworks as they are diving into the platform to configure journey logic. A diplomat who can successfully navigate cross-border team dynamics and translate complex technical requirements into practical local execution.

#MoneyHeroGroup #LI-SK1 #LI-Hybrid

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO StatementMoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

Important Information for Job Applicants Recruitment fraud and fake job postings have become increasingly common and sophisticated. At MoneyHero Group, we are committed to maintaining a fair, transparent, and secure hiring process, and we take candidate trust and safety seriously.Most legitimate opportunities at MoneyHero Group are published on our official careers portals, and our Talent Acquisition team will contact candidates only through authorized channels and official MoneyHero Group email addresses. For selected executive-level or confidential searches, we may partner with trusted recruitment firms, and candidates may be contacted by authorized recruitment partners engaged by MoneyHero Group.MoneyHero Group will never request payment or ask candidates to share sensitive personal or financial information, such as banking details, during the recruitment process.If you are contacted by someone claiming to represent MoneyHero Group and are unsure whether the communication is genuine, or if you receive a message about a MoneyHero Group opportunity that is not listed on our official careers portals, please contact us directly at [email protected] to verify.