Marketing Associate (Marketing Analytics/AI) (1-year Contract)
Randstad · Singapore
About the CompanyA global leader driving sustainable energy transformation solutions.About the JobAI-Driven Marketing Campaigns: Assist with designing and launching focused B2B marketing initiatives across digital and classic media channels.Smart Content Creation: Leverage artificial intelligence tools to produce client communications, marketing presentations, social media posts, newsletters, and promotional assets.Digital Asset Management: Organize and update marketing hubs, digital content libraries, and external materials.Event Coordination: Provide logistical backing for webinars, client events, marketing campaigns, and specialized technical workshops.CRM Management: Drive commercial efficiency by managing Salesforce (SFDC) pipelines, monitoring campaigns, and auditing data integrity.Business Intelligence & Reporting: Compile pipeline updates, conduct win/loss assessments, and maintain precise customer and market records.Sales Analytics: Transform market, customer, and sales datasets into actionable dashboards and performance reports to aid leadership forecasting.Commercial Insights: Evaluate the financial return on investment (ROI) of marketing programs and build business cases for strategic growth plans.Workflow Automation: Deploy approved AI platforms, copilots, and intelligent agents to streamline content research, reporting, and daily sales workflows.AI Compliance: Verify that all automation and AI-driven initiatives align with internal corporate governance, data privacy policies, and security mandates.Team Collaboration: Partner with cross-functional units—including Product Management, Communications, Regional Sales, and Service Operations—to refine client engagement and share best practices.Skills and RequirementsCRM Proficiency: Practical experience managing opportunities and tracking data quality within Salesforce (SFDC).AI & Automation Aptitude: Competency using modern AI platforms for generative content creation, workflow automation, and data analysis.Data Literacy: Ability to interpret sales metrics, build functional dashboards, and translate raw data into strategic business insights.B2B Marketing Foundation: Solid understanding of multi-channel B2B campaign execution and event organization.Cross-Functional Communication: Excellent interpersonal skills to collaborate effectively with diverse regional business units and internal stakeholders.Governance Awareness: A strong commitment to maintaining data security and adherence to compliance frameworks.To apply online please use the 'apply' function.(EA: 94C3609/ R24124496)