Enterprise/Application Architect

Experience: 10+ YearsRole: Enterprise/Application ArchitectKey Skills:Marketing Automation & Customer EngagementPlatforms§  Salesforce Marketing Cloud (SFMC)§  Adobe Campaign Classic / Standard§  Adobe Journey Optimizer§  Braze§  Pega Customer Decision Hub§  SAS Customer Intelligence§  Unica§  Oracle ResponsysData, Analytics & Personalization§  Adobe Experience Platform (AEP)§  Customer Data Platforms (CDP)§  Adobe Analytics§  Google Analytics 360§  Customer 360 architectures§  Real-time Customer Profiles§  AI-driven personalization and recommendation enginesEnterprise Architecture & Integration§  TOGAF and Enterprise Architecture methodologies§  Cloud Architecture (AWS, Azure, GCP)§  API and Event-Driven Architectures§  Data Lake and Data Mesh architectures§  Microservices and Integration Platforms§  Security, Data Governance and Privacy-by-Design principlesResponsibilities:§  Define and own the target-state architecture, technology strategy and architecture roadmap for the bank's Marketing Technology (MarTech) ecosystem across all markets and business segments.§  Act as the principal architecture authority for marketing automation platforms, customer engagement solutions, customer data platforms (CDP), personalization engines, digital channels and campaign delivery solutions.§  Drive the future-state vision for customer engagement, omni-channel marketing, real-time personalization and AI-driven marketing capabilities.§  Develop architecture blueprints, reference architectures and technology standards aligned with enterprise architecture principles, security standards, data governance policies and regulatory requirements.§  Lead the evaluation, selection and adoption of strategic MarTech platforms and technologies that support the bank's digital transformation objectives.§  Partner closely with business stakeholders, Digital Banking, Data & Analytics, Customer Experience, Infrastructure, Security and Risk teams to define scalable enterprise solutions.§  Architect end-to-end customer engagement ecosystems across customer data platforms, campaign management, journey orchestration, consent management, customer analytics and channel delivery platforms.§  Establish integration patterns between MarTech platforms and enterprise systems including Core Banking, CRM, Data Lake, Enterprise Data Platforms, Digital Channels, APIs and GenAI solutions.§  Drive architecture governance and design reviews to ensure solutions remain aligned with long-term strategic objectives, scalability requirements and operational excellence standards.§  Provide technical leadership and mentorship to solution architects, technical leads and delivery teams across multiple programs.§  Lead proof-of-concepts, technology evaluation and assessments and innovation initiatives to evaluate emerging technologies within the MarTech landscape.§  Collaborate with vendors and strategic partners to influence product roadmaps and maximize value from platform investments.§  Ensure architectural decisions support resilience, performance, security, compliance and future business growth.§  Act as a trusted advisor to senior leadership and provide executive-level recommendations on technology investments, risks, opportunities and transformation initiatives.Requirements:Education:§  Bachelor's Degree in Computer Science, Information Technology, Engineering or a related discipline from a recognized university.§  Postgraduate qualifications in Technology, Architecture or Business Management will be advantageous.Essential:§  Minimum 15 years of experience in enterprise technology delivery, solution architecture or platform architecture roles.§  At least 8 years of dedicated experience in Marketing Technology (MarTech), Customer Engagement, CRM or Marketing Automation architecture.§  Demonstrated experience defining and implementing enterprise-scale MarTech strategies within large financial institutions, telecommunications companies, digital enterprises or multinational organizations.§  Proven track record in leading large-scale platform modernization, architecture transformation and cloud adoption initiatives.§  Deep understanding of customer engagement ecosystems, customer journey orchestration, campaign management, personalization and customer data management.§  Strong knowledge of enterprise architecture frameworks, architecture governance and technology road mapping.§  Ability to engage and influence senior business and technology stakeholders including executive leadership.§  Strong analytical and problem-solving skills with the ability to balance business objectives, customer experience, technology capabilities and regulatory requirements.§  Experience operating in complex, multi-country and highly regulated environments.§  Excellent communication, presentation and stakeholder management skills.§  Ability to work independently and provide strategic direction with minimal supervision.Preferred:§  Experience implementing next-generation customer engagement platforms leveraging AI, machine learning and predictive analytics.§  Experience with cloud-native architecture patterns and modern integration frameworks.§  Familiarity with banking, wealth management, cards, retail banking and customer lifecycle management domains.§  Industry certifications such as TOGAF, AWS Solutions Architect, Azure Solutions Architect or Salesforce Architect certifications are advantageous.