E Commerce Marketing Supervisor (Paid Media)

ECOVACS Robotics is a global leader in service robotics, dedicated to creating innovative smart home solutions that enhance everyday living. With a strong presence across Asia-Pacific and other key international markets, we continue to expand as one of the fastest-growing global technology brands.At ECOVACS, we are committed to empowering our people. We offer a dynamic, collaborative environment with a global business perspective, structured learning and development programs, and clear career progression opportunities. Our goal is to enable talented professionals to grow, innovate, and make a meaningful impact alongside our expanding international business.About the RoleWe are seeking an experienced and results-driven E-Commerce Marketing Supervisor (Paid Media) to lead paid media strategy and execution across Japan & Australia within our growing APJ Marketing Team. Reporting directly to the E-Commerce Marketing Lead, this role serves as a critical link between brand-building initiatives and commercial performance, driving customer acquisition, revenue growth, and marketing efficiency across key APJ markets. The ideal candidate combines strong analytical capabilities, hands-on media expertise, and a deep understanding of regional digital ecosystemsKey Responsibilities1. Paid Media Strategy & Execution (40%)Develop annual and campaign-specific paid media strategies aligned with key e-commerce events, including Prime Day, Mid-Year Sale, 11.11, Black Friday, and other promotional periods.Plan, launch, and optimize campaigns across Meta Ads, TikTok Ads, Google Ads (Search, Shopping, YouTube), and relevant local DSP/programmatic platforms.Ensure consistent execution excellence and performance delivery across APJ markets.Manage and collaborate with external media agencies to drive campaign effectiveness and best practices.2. Budget Management & Performance Optimization (25%)Own APJ e-commerce paid media budget planning, allocation, forecasting, and day-to-day management.Develop and maintain performance dashboards tracking key metrics such as CPM, CPC, CPA, ROAS, and conversion rates across markets and platforms.Drive continuous improvement through data-driven optimization, audience segmentation, testing frameworks, and creative performance analysis.Identify opportunities to improve media efficiency and maximize return on investment.3. Market Expertise & Localization (20%)Build deep knowledge of digital media landscapes across Japan, Australia, and India, including platform preferences, consumer behavior, and regulatory considerations.Partner with local and regional marketing teams to ensure campaigns and creative assets are culturally relevant and aligned with market needs.Deliver regular market intelligence reports with actionable recommendations.4. Cross-Functional Collaboration (10%)Work closely with Creative and Design teams to establish advertising creative best practices and ensure compliance with platform requirements.Collaborate with E-Commerce Operations teams to align media activities with promotional calendars, inventory planning, and business priorties.Partner with Business Intelligence and Data teams to improve media measurement, attribution, and reporting frameworks.5. Agency Management & Stakeholder Engagement (5%)Set clear KPIs and performance expectations for media agency partners.Conduct regular business reviews and performance evaluations.Drive continuous process improvements and foster strong working relationships with internal and external stakeholders.Job Requirements:Bachelor's degree in Marketing, Advertising, Business, or a related discipline.5–8 years of experience in Paid Media, Performance Marketing, or Digital Marketing.Proven experience managing multi-market campaigns, preferably across APJ markets.Hands-on expertise in at least two major advertising platforms, with strong preference for Meta Ads and Google Ads.Strong analytical skills with proficiency in Google Analytics and platform-native reporting tools.Experience managing media budgets and optimizing performance against business objectives.Excellent communication and stakeholder management skills.Experience in consumer electronics, smart home, home appliances, or related industries.Familiarity with major e-commerce platforms across APJ markets, including Amazon and Rakuten.Basic SQL knowledge and experience working with data visualization tools are advantageous.Prior experience working with regional media agencies and cross-functional international teams.