Manager, Marketing Analytics, Popeyes, APAC

Our Opportunity:The Marketing Analytics team is a lean, fast-paced function that evaluates business performance, marketing programs, product promotions, and pricing strategies across the Asia-Pacific region. The team works directly with regional leadership and franchisee executives to develop marketing calendars and sales plans that drive same-store sales growth.The Manager will lead the analytics agenda for a portfolio of high-priority markets within the brand while managing and developing one to three analysts who own their own markets. Your markets are the ones that shape the brand's regional performance, and you will be the senior analytics voice in those conversations — owning the franchisee partnership at the Head of Marketing level, driving the monthly forecast cycle, and synthesizing the brand planning narrative for your portfolio. You will report to a Director within the Marketing Analytics team.You are expected to operate with limited ramp-up — bringing strong commercial instincts, analytical judgment, and the ability to influence franchisee decisions through data from the first month in the role.RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.Your Roles & Responsibilities:Performance AnalyticsDefine the analytical agenda for the highest-priority markets in your portfolio, including sales decompositions, product mix analysis, pricing reviews, and competitive benchmarksReview and quality-check team output across the portfolio, ensuring consistency, rigor, and commercial relevanceLead cross-market performance benchmarking within the portfolio to identify transferable best practices and emerging risksAnalyze promotions, marketing programs, and new product introductions, measuring their success to build a deeper understanding of local sales, traffic, and profitabilityForecastingOwn the monthly forecast submission for the portfolio — build the bottom-up estimate, manage risks and opportunities, and present to leadershipLead variance analysis and corrective-action planning when actuals deviate from forecastPartner with field teams and franchisees to validate forecast assumptions and align on initiative phasingBrand & Strategic PlanningOwn the full brand planning analytics output for the portfolio, synthesizing across analytical sections into a coherent market strategy recommendationLead opportunity sizing and prioritization for assigned markets, ensuring brand plans are grounded in quantified commercial logicInfluence franchisee sales and profitability by making data-driven recommendations across product and sales channel categoriesDigital Sales & ChannelsIntegrate digital sales analysis into the broader market performance narrative, ensuring franchisees receive a unified view of in-store and digital performanceIdentify digital growth opportunities for the portfolio, including channel mix optimization, promotional targeting, and pricing by channelDrive franchisee adoption of digital best practices and ensure consistent measurement of digital KPIs across the portfolioFranchisee EngagementOwn the franchisee analytics partnership for the portfolio at the Head of Marketing levelPresent in monthly business reviews and drive commercial alignment on pricing, product, and calendar strategySupport action plan development and follow-up processes for the field teamPresent performance deep dives to senior leadershipTeam LeadershipManage one to three analysts who own their own markets, coaching them on analytical quality, commercial judgment, and franchisee communicationDevelop team members through clear feedback, stretch assignments, and structured development plansSet the standard for analytical rigor and franchisee engagement within your sub-teamYour Skills & Experience:Experience & Education4–6 years of relevant work experience in analytics, consulting, finance, or commercial strategy1–2 years of experience managing or mentoring othersA bachelor's degree in business, marketing, sales, or a related field is required; an MBA or equivalent is a plusExperience in consulting, finance, QSR, franchising, FMCG, or adjacent consumer businesses; multi-market exposure preferredAnalytical SkillsAdvanced proficiency in Excel, PowerPoint, and SQLAbility to design analytical approaches, not just execute themComfortable working with syndicated consumer and market research dataDemonstrates excellent organization skills, with the ability to prioritize and handle multiple workstreamsDemonstrates a high level of problem-solving skillsBI & AI ToolsAdvanced use of business intelligence platforms (e.g., Tableau, Power BI, Looker) for dashboard design and self-serve reportingLeverages AI tools for forecasting, pattern recognition, and workflow automationAble to design digital measurement frameworks for the portfolioCommunication & InfluenceStrong analytical and communication skills, with the ability to lead a room with franchisee executives and general managersTranslates complex analysis into simple, actionable recommendationsBalances competing stakeholder priorities and influences franchisee decisions through dataTravelAvailable for periodic travel within the APAC region