Manager - Growth and AI Strategy [CCP for ICT Professionals (Data and AI)]

About the jobUXArmy is a Singapore-based user research and testing platform (est. 2012), built around UserAdvocate — a verified respondent panel spanning 20+ APAC markets in 16 languages, trusted by MetLife, Standard Chartered, Ipsos, Grab, BCG, Agoda, Visa, UOB, SEEK and Lazada.This is a newly created role sitting across growth, applied AI and market expansion — not a continuation of an existing function, but a single accountable seat consolidating what's currently spread thinly across the founder and existing staff. UXArmy has set a goal to multiply revenue by the end of 2027, opening the US market alongside its Singapore home base, and treating AI as a strategic capability rather than a buzzword. We're looking for someone with a challenger mindset — commercially sharp, comfortable owning a number, and willing to build the playbook rather than inherit one.Key ResponsibilitiesGrowth Strategy & PerformanceOwn UXArmy's growth hacking strategy end-to-end — decisive, instrumented bets run on a disciplined build-measure-iterate cycle.Push Customer Lifetime Value (CLTV) up and Customer Acquisition Cost (CAC) down through pricing, packaging and monetisation strategy.Turn retention, renewals and advocacy into a compounding growth engine within the existing customer base.Own and report on the metrics that matter — ARPU, ARR/MRR, expansion revenue, net and gross revenue retention, average contract value, price realisation.Market Expansion (Singapore & US)Own in-market commercial execution in the US — building and closing pipeline directly, not coordinating it remotely from Singapore.Build and manage direct relationships with US clients and partners, representing UXArmy in the room.Deliver a measurable US expansion plan — pipeline built, deals closed, market presence established against agreed targets.Close leads already moving in the Singapore pipeline, working alongside the founder and existing sales.Applied AI StrategyIdentify and lead AI pilots across UXArmy's own product, research operations and go-to-market motion, from concept through to adoption.Set a practical AI-adoption roadmap — what to build, what to buy, what to leave alone — grounded in direct delivery experience rather than vendor narratives.Bring structured AI-implementation practice into a research-tech business sitting directly adjacent to AI-driven category disruption.Commercial & Investor RelationsCo-own the funding and positioning narrative with the founder, including input into materials used with investors.Diagnose where the business is bleeding revenue across the product and site experience, and drive the fixes directly.Set direction for content and GEO (generative-engine optimisation) — positioning, information architecture, what gets published — with day-to-day execution staying with the existing content team.RequirementsSenior product background with genuine commercial fluency — owned outcomes across product, content and go-to-market rather than a single discipline, comfortable being measured on business metrics rather than design output alone.Direct client- and investor-facing experience.Comfortable operating with minimal process in a small team, across a role that isn't siloed by function.Preferred QualificationsStructured coursework in growth hacking and product/CX analytics (e.g. Growth Hacking for Product Managers, Product Analytics for CX/UX Optimisation).A professional qualification in digital marketing or equivalent.Applied research methods that go beyond the conventional CSAT and NPS.Hands-on delivery of applied AI tooling — not just familiarity with AI products, but direct experience building and shipping AI-enabled systems (for example, tooling that codifies expert judgement for a team).Skills & CompetenciesGrowth Hacking · Commercial Judgement · Stakeholder Management · AI Implementation · Market Entry · Cross-Functional Leadership · Learning AgilityIdeal Candidate ProfileThe ideal candidate is converting into growth and AI strategy from an adjacent discipline — bringing transferable seniority and commercial judgement rather than a conventional growth-marketing résumé. Because this role sits across growth strategy, applied AI and US market entry rather than inside any one discipline alone, UXArmy expects a structured on-the-job training period for a candidate converting in from a senior product background, to build the growth-hacking, AI-implementation and in-market commercial capability this role and this market require.