Asst Manager/Senior Asst Manager, Brand & Digital Communication - Higher Learning Institution (Contract – 6 Months) – up to 6K

The role worksclosely with the Senior Assistant Director (Brand Communications) to lead andoperationalise high-impact brand and digital initiatives at the School level.The role translates school-level strategies into integrated brand and digitalcommunications programmes that strengthen the Client’s  visibility, positioning, and digitalperformance. In addition to execution, the role provides strategic input intobrand application, digital optimisation, and performance-led communicationsplanning, ensuring alignment with institutional priorities and measurableoutcomesJOB SCOPEBranding ·       Support the positioningdirection of the Client, working across internal teams and external vendors toensure all activations align with the Client’s brand.·       Research and analyse consumerbehaviour, market trends, and competitor activity to inform brand and campaigndecisions.·       Provide strategic input intothe positioning and amplification of the Client across platforms, ensuringconsistent application across communications, campaigns, and activations.·       Serve as project lead forflagship brand initiatives and high-profile College activities, overseeingend-to-end delivery including vendor coordination, logistics planning,stakeholder engagement, and execution management.·       Coordinate cross-functionalstakeholders (faculty, students, alumni, partners) to support integrated brandcampaigns and multi-channel activations.·       Assist in the designconceptualisation, development, implementation, and production of programmecollateral and other activations in collaboration with in-house designersand/or external agencies.·       Act as brand guardian for keyprogrammes and school-wide initiatives, ensuring adherence to brand standardsand positioning consistency.Website and Digital Assets·      Act as the brand guardian of the Client’s website, ensuringaccurate and up-to-date content that is SEO-friendly·      Act as the project lead for the Website Revamp, overseeing theend-to-end project management of content mapping, stakeholder engagement, anduser experience enhancement.·      Establish and implement sustainable website maintenance andoptimisation processes, ensuring SEO compliance and guiding continuousimprovement through performance insights.·      Develop monthly reports that track the various communicationsactivations, including recommendations for improvement·      Oversee key digital assets, including website, intranet, andsocial media, ensuring alignment with Client’s  value proposition and brand standards·      Collaborate with the Data Analyst to strengthen data-drivendecision-making through the development of digital performance reports usingtools such as Google Analytics, SEMrush, and HubSpot.·      Support budget planning and monitoring for brand and digitalinitiatives.REQUIREMENTSBachelor’s degree in Marketing, Communications, or a related disciplineMinimum 5-6 years of relevant experience in Marketing, Communications, or Brand ManagementStrong knowledge of digital communications tools, platforms, and analyticsExcellent written and verbal communication skills with strong stakeholder management capabilityStrong analytical skills with a data-driven mindsetResults-oriented, able to manage complexity and deliver under tight timelinesA collaborative team player who works effectively across functionsKeeps abreast of emerging trends and best practices in digital marketing and communicationsIf you are keen to know more about this role, please email Mary at [email protected] and send your resume in MS Word format. Note that only shortlisted candidateswill be contacted. By sending us your personal data, you are deemed to consent to RMA Consultants Pte Ltd and its affiliates collecting, using and disclosing your personal data for the purposes set out in our Data Protection Policy at  http://rmabpo.com/policyThis is in partnership with the Employment and EmployabilityInstitute Pte Ltd (“e2i”).e2i is the empowering network for workers and employersseeking employment and employability solutions. e2i serves as a bridge betweenworkers and employers, connecting with workers to offer job security throughjob-matching, career guidance and skills upgrading services, and partneringemployers to address their manpower needs through recruitment, training, andjob redesign solutions. e2i is a tripartite initiative of the National TradesUnion Congress set up to support nation-wide manpower and skills upgradinginitiatives. By applying for this role, you consent to RMA Group’s PDPA ande2i’s PDPA.Mary Marquez (EA Regn No: R1326974)RMA Consultants Pte Ltd (EA Licence No: 93C4403)