Business Insight Lead (User Growth)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Requirements: Optimize user growth & marketing strategies / analysis based on our current global ecosystem

Lead full-funnel user journeys analysis: acquisition → activation →  conversion → retention

Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities,social etc.)

Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient

Run rapid A/B tests, iterate growth models, and improve user quality

Tailor strategies for local markets with deep user insights

Collaborate cross-functionally to bring strategies to life

Responsibilities: 8+ yrs in user growth / performance / digital marketing

Global market experience (MENA, LATAM, SEA, Africa, etc.)

Strong data mindset, familiar with growth tools & KPIs

Internet, Web3, or fintech background preferred

Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage

Adaptable, entrepreneurial, and hands-on