Marketing Manager, APAC
Payoneer · Singapore
About Payoneer Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories. By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.The Partnerships Marketing Manager will own the strategy and execution of joint marketing initiatives with Payoneer’s regional partners and CSP’s (Corporate Service Providers), helping turn partnership marketing into a scalable growth engine. This role sits at the intersection of Marketing and Partnerships, and is responsible for driving awareness, demand, and partner‑sourced pipeline through co‑marketing programs. You will work closely with Partnership Managers and regional GTM teams to design compelling partner narratives, execute integrated campaigns, and measure the impact of partner‑led marketing across Payoneer’s ecosystem. This role is responsible for shaping APAC‑specific partner marketing narratives, activating joint go‑to‑market programs, and scaling repeatable partner marketing plays across diverse markets such as Southeast Asia, India, East Asia Singapore | Full Time | Hybrid What you will do Co‑Marketing & Regional GTM Execution
Run co‑marketing that drives outcomes (not activity).Plan and execute joint campaigns with top CSPs —webinars, co‑branded content, partner toolkits, and targeted acquisition programs—built around shared goals and measurable ROI Plan and deliver joint marketing campaigns with other APAC partners, including industry events, content collaborations, email and lifecycle campaigns, and integrated digital activations. Partner with regional marketing and country teams to localize campaigns while maintaining brand and messaging consistency. Support key APAC partnership launches and integrations with strong go‑to‑market storytelling and orchestration.
Partner Enablement & Scalable Assets
Build APAC‑ready partner marketing toolkits: messaging frameworks, partner pitch decks, case studies, customer stories etc. Create “campaign‑in‑a‑box” assets: messaging, landing pages, email templates, sales enablement, client‑facing guides—so CSP teams can confidently recommend Payoneer
Cross‑Functional Collaboration
Act as the connective tissue between Partnerships and Marketing teams in APAC. Work closely with Partner Managers to prioritize high‑impact partners and ensure marketing programs support commercial goals.
Performance Measurement & Optimization
Define and track success metrics for APAC partner marketing (e.g., partner‑sourced pipeline, influenced revenue, adoption, campaign performance). Use insights to continuously optimize programs, scale best practices across markets, and sunset low‑impact activities. Share learnings and feedback with global teams to shape future partner marketing playbooks.
Who you are Experience
6–10 years of experience in B2B marketing, Partner marketing, or ecosystem marketing, preferably within fintech, payments, SaaS, or platform‑led businesses. Proven experience running co‑marketing programs with external partners across APAC, including emerging and developed markets. Strong understanding of APAC market complexity—regulatory diversity, cultural nuance, and corridor‑based growth dynamics.
Skills & Capabilities
Strategic and execution‑oriented: able to design scalable frameworks and execute hands‑on with speed and rigor. Strong storytelling and messaging skills, especially in translating complex financial or technical products into partner‑friendly narratives. Data‑driven and commercially minded, with comfort tying marketing activity to pipeline and revenue outcomes. Highly collaborative, able to influence cross‑functional and cross‑cultural stakeholders without direct authority. Experience working in fast‑growing, matrixed global organizations.
Why This Role Matters
This position is critical to Payoneer's strategic expansion across APAC’s B2B & eCommerce markets. You'll work directly on strategic initiatives to drive systematic growth in APAC. You’ll have regional ownership with global visibility, shaping how Payoneer shows up with partners across some of the world’s fastest‑growing digital economies. You’ll work on complex, meaningful problems—helping businesses across APAC participate more fully in global commerce. The Payoneer Ways of Working Act as our customer’s partner on the inside Learning what they need and creating what will help them go further. Do it. Own it. Being fearlessly accountable in everything we do. Continuously improve Always striving for a higher standard than our last. Build each other up Helping each other grow, as professionals and people. If this sounds like a business, a community, and a mission you want to be part of, apply today. We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.