Digital Marketing Specialist

We're partnering with a well-established organisation to hire a Digital Marketing Manager who will play a key role in shaping and executing digital marketing strategies, driving lead generation, and spearheading digital transformation initiatives across the organisation.This is an exciting opportunity to lead high-impact digital projects, including AI-powered marketing initiatives, while working closely with internal stakeholders and external agency partners to deliver measurable business results.Responsibilities:Lead and oversee digital marketing initiatives, including AI-driven marketing projects and organisation-wide CRM workflows.Develop and execute integrated digital marketing strategies to drive lead generation and business growth.Manage end-to-end digital campaigns across multiple channels, ensuring seamless execution from planning through optimisation and reporting.Manage external digital agencies, ensuring campaigns are delivered on time, within budget, and aligned with business objectives.Drive performance across Google Ads, paid social, website optimisation, marketing automation and email marketing.Optimise landing pages and digital customer journeys to maximise conversion rates.Monitor campaign performance and provide actionable insights using platforms such as HubSpot, Power BI and other analytics tools.Evaluate and optimise GenAI marketing tools to improve operational efficiency and campaign effectiveness.Continuously refine media plans and digital marketing strategies based on campaign performance and market insights.Conduct competitor analysis and identify opportunities to strengthen digital marketing performance.Prepare and present campaign performance reports to key stakeholders.Collaborate closely with corporate and programme marketing teams to achieve lead generation objectives.Support company-wide marketing events, conferences and other strategic initiatives when required.Manage digital marketing budgets and optimise marketing spend to maximise ROI.Track campaign expenditure against approved budgets and ensure effective resource allocation.Build strong relationships with internal stakeholders, external agencies and technology partners to deliver successful marketing outcomes.Requirements:Degree in Marketing, Business, Communications or a related discipline.Minimum 5–7 years of experience in digital or performance marketing.Proven expertise in Google Ads, SEO, AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation) and paid social advertising, particularly Meta Ads.Demonstrated success in planning and executing end-to-end digital marketing campaigns, from media planning and campaign execution to optimisation, reporting and lead generation.Strong experience in CRM, marketing automation, media planning/buying and project management.Hands-on experience with HubSpot, Power BI or similar CRM and analytics platforms.Exposure to AI-powered marketing tools, GenAI applications or digital transformation initiatives will be highly advantageous.Deep understanding of digital marketing best practices, campaign optimisation and performance analytics.Proven experience managing external agencies, vendors and multiple digital marketing projects simultaneously.Comfortable working in a fast-paced, high-performance environment with multiple priorities and tight deadlines.Self-driven, independent and proactive, with excellent organisational and problem-solving skills.To Apply:If you are interested in this opportunity or other roles we are handling, please submit your application or reach out to Amanda directly at [email protected] for a confidential discussion.We will contact applicants who have been successfully shortlisted.