Senior Campaign Growth Specialist

About UsEstablished in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class. Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner. As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space. Campaign Growth & GTM Specialist (Contractor)

About the Role We're looking for a sharp, internet-savvy Campaign Growth Specialist to join our Global Campaign team on a contractor basis. You'll own two core missions: driving new user trading volume through structured growth experiments, and fueling our campaign GTM pipeline with creative ideas that actually break through the noise. This role sits at the intersection of data and creativity — you need to be equally comfortable pulling numbers and pitching viral concepts.

What You'll Do New User Trading Volume Growth

Design and execute A/B tests to optimize onboarding flows, activation campaigns, and early trading incentives for new users

Analyze experiment results, identify winning variants, and iterate rapidly

Build and maintain dashboards to track new user trading metrics (FTD, first trade rate, D7/D30 trading volume, etc.)

Identify drop-off points in the new user journey and propose data-backed improvement plans

Campaign GTM & Creative Strategy

Generate high-quality, trend-aware campaign ideas for all major marketing activities — from product launches to seasonal events

Serve as the creative bridge between the Campaign team and Marketing (content, paid, social, community), ensuring ideas are executable and on-brand

Stay on top of crypto Twitter/X, TikTok, Reddit, and community trends to spot viral angles before they peak

Develop GTM playbooks for campaigns, including messaging frameworks, channel strategies, and community seeding plans

Marketing Performance Tracking

Track and report on campaign KPIs: reach, engagement, conversion, trading volume uplift

Monitor community buzz and social sentiment around campaigns (Discord, Telegram, Twitter/X)

Provide weekly/bi-weekly performance recaps with actionable recommendations

Flag underperforming campaigns early and propose quick pivots

What We're Looking For Must-haves:

2–4 years of experience in growth marketing, campaign management, or digital marketing (crypto/fintech preferred)

Strong data sense — comfortable with Excel/Sheets, able to interpret A/B test results and campaign metrics independently

Proven ability to generate creative, internet-native campaign ideas that drive real engagement

Experience working cross-functionally with marketing, product, or community teams

Excellent written communication in English and Chinese

Self-starter with high ownership — you follow through without being chased

Nice-to-haves:

Hands-on experience with A/B testing tools

Background in crypto trading or strong understanding of trader psychology

Experience growing communities on Twitter/X, Telegram, or Discord

Familiarity with paid media metrics (CPM, CPA, ROAS)

What Success Looks Like (First 90 Days)

At least 2 A/B tests designed, launched, and reported on

Contributed GTM ideas to 3+ campaign launches

Weekly performance tracking cadence established

At least 1 campaign with measurable community discussion uplift

Working Style

Contractor engagement, flexible hours with async-first communication

Expected availability: overlap with UTC+8 business hours

Reporting to: Global Campaign Lead

Why Join UsAt Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include:- Study Growth Fund: We support your professional development and continuous learning.- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.