COE Lead

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. About the Role You will be an integral part of the Bybit Institutional COE team, driving campaign execution, brand content, and marketing operations for Bybit's institutional business. This is a hands-on role supporting the full marketing lifecycle, from campaign planning through to execution, reporting, and client engagement materials. Key Responsibilities Campaign Execution & Operations - Execute institutional marketing campaigns end-to-end, developing and managing action plans and marketing build requests- Drive multi-channel campaign promotion across full-funnel institutional marketing- Manage operational execution of campaign reward distribution for both INS and Broker campaigns, including drafting of action plan, coordination with campaign product & UED team for launch of customized landing page, submit application of budget for approval, provide creative direction and- Maintain and update the campaign performance tracker and BI dashboard (in coordination with data team) Brand & Content - Set and enforce creative direction for all institutional-facing materials, ensuring alignment with Bybit Institutional's brand identity and tone of voice- Develop and update sales enablement assets including promotional materials, pitch decks, and presentation materials- Create content pillars and calendar for institutional social channels; manage execution in coordination with the creative and social media team- Plan and execute festive engagement and holiday client greetings for key institutional clients GTM & Partnership Support - Support Product GTM planning, assist in developing go-to-market strategy and execution for new institutional product features and updates- Support RWA partnership GTM, assist in PR, communications, education content, and client outreach for new RWA listings- Assist in drafting key points and coordinating press releases and announcements for new partnerships- Support social media activations and online campaign activations (landing pages, email campaigns) for partnership launches Events - Provide logistics and materials support for industry events, client meetups, and the annual institutional gala Budget Support - Assist in applications and tracking campaign budgets and OA approval processes Requirements - 2–4 years of experience in marketing, campaign management, or brand communications, preferably in fintech, crypto, or financial services- Strong project management skills with the ability to manage multiple campaigns simultaneously- Experience with content creation, social media management, and multi-channel marketing- Proficiency in building decks and marketing collateral (PowerPoint, Canva, or similar)- Familiarity with campaign performance tracking and reporting- Excellent written and verbal communication in English; additional languages a plus- Highly organised, detail-oriented, and comfortable working in a fast-paced environment- Experience working cross-functionally with creative, product, and data teamsWhy Join UsAt Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include:- Study Growth Fund: We support your professional development and continuous learning.- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.